Month: September 2021

Today on THE REAL PERSONAL BRANDING podcast, Keri Murphy is Lauren’s guest this week. She is a TV veteran who brings her hard-won entrepreneurial knowledge and on-camera expertise to her clients through public speaking, coaching programs, and her company Inspired Living. Her goal is to help entrepreneurs stay inspired and stay enlightened on what it takes to build a seven-figure brand.

This short and powerful interview with Keri Murphy will teach you how to leverage traditional media coverage in the most efficient way. You’ll also learn about a couple of mistakes she wants you to avoid on video and how you can begin to craft your video strategy.

In this episode, you’ll hear:

1. How Keri Murphy landed in her line of work and how she helps entrepreneurs step into their visions.
2. Why video is all about authentic emotional connection and the biggest mistakes to avoid when appearing on video.
3. The steps you can take to begin to become more comfortable with speaking on camera and being genuine for your audience.
4. Keri Murphy’s tips for entrepreneurs who want to leverage media and grow their brands.
5. What you can do to make your topic relevant to current events.
6. How you can transition your wealth of knowledge about your business to an on-camera strategy and why consistency matters.
7. Why you must engage with your audience after creating your carefully curated content.
8. The biggest myth about video that she wants to debunk.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Keri Murphy here:

inspiredliving.tv

instagram.com/inspiredlivingtv

instagram.com/keri.murphy

facebook.com/thekerimurphy

Today on THE REAL PERSONAL BRANDING podcast, Brandon Birkmeyer is Lauren’s guest. His own podcast is Brands on Brands, and he’s also an expert at repurposing content. Today, you’ll hear how to break down an hour’s worth of content and make it fill up an entire month.

Brandon Birkmeyer is a personal branding coach who helps industry experts become content creators. He’s a seasoned marketing strategist and up-and-coming writer, author, speaker, podcaster, and business coach. For more than 17 years, he advised and directed brand strategy for top Fortune 100 companies, including Apple, Coca-Cola, Walmart, and Wells Fargo. In 2018, he launched Brands on Brands, a marketing consulting firm based in Los Angeles. He also produces and hosts a top-100 marketing podcast called Brands on Brands.

In this episode, you’ll hear:

1. Why Brandon Birkmeyer believed so strongly that Lauren needed to start a podcast and the three items he identified that made the impact she could have obvious.
2. How he became her very first interview and why it will never be published.
3. What began his entrepreneurial life and why he left his corporate career behind.
4. How you can begin to transform a single hour of content into an entire month of content distribution.
5. What you can do to find your topic and the platform you’re best suited for.
6. Brandon Birkmeyer’s process for choosing a content topic and how he coaches his clients to position themselves.
7. Why having pillar content helps shape your overall content strategy.
8. The steps he takes to begin breaking down his content for separate purposes.
9. What repurposing content means and why you should be doing it.
10. The myth Brandon Birkmeyer wants to debunk about creating and distributing content.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Brandon Birkmeyer here:

brandsonbrands.com

Convert 1 Hour into 1 Month of Content

Today on THE REAL PERSONAL BRANDING podcast, Holly MacCue is a sales and messaging coach and a certified master persuader. With more than a decade of experience working as a marketing strategist for global brands like Unilever and P&G, she used that knowledge and built her own six-figure business while working on it part-time. She helps entrepreneurs monetize their magic by doubling their prices, selling five-figure packages, and creating an offer that serves the world with their unique gifts.

In this episode, Holly MacCue shares the right way to sell with social media, how she banked $47,000 in six weeks without promo emails or social media posts, and how to get clear about your messaging.

In this episode, you’ll hear:

1. How a quarter-life crisis led Holly MacCue to pivot from her career as a corporate branding strategist to becoming an entrepreneur.
2. Why trusting yourself is so important and how leaning into your particular area of brilliance can lead to success.
3. Her advice for standing out for the right reasons when you’re trying to be true to who you are while making sales.
4. How to avoid forced authenticity when selling via direct messages.
5. A tactical first step you can take to own your own brilliance.
6. The steps Holly MacCue took to bank $47,000 in six weeks and how you can apply those steps to your own business.
7. The fundamentals entrepreneurs should know in order to tell potential clients about your business.
8. The top things you should consider when you’re deciding on your business niche.
9. How she continues to grow and learn in her business and why it’s important to continue your education.
10. Why you don’t need to have a huge audience to build a successful business.
11. The myth Holly MacCue wants to debunk about the sales and messaging and positioning industry.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Holly MacCue here:

hollymaccue.com/lauren

instagram.com/hollymaccue

Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes Gay Hendricks to the show. He is the author of The Big Leap, one of her all-time favorite books. The book helped Lauren to define what brings her joy and allows her to impact the world.

Gay Hendricks has been a leader in the field of relationship transformation and body-mind transformation for 45 years. After earning his Ph.D. from Stanford in 1974, Gay served as

The professor of counseling psychology at the University of Colorado for 21 years. He has written more than 40 books, including bestsellers such as Five Wishes, The Big Leap, Conscious Loving, and Conscious Loving Ever After. He has also appeared on more than 500 radio and television shows. His new book is The Genius Zone.

In this episode, you’ll hear:

1. The four zones of work in The Big Leap and how those zones relate to Gay Hendricks’ latest book, The Genius Zone.
2. Why you need to find your genius zone and how you can begin the process of living in that zone all the time.
3. What the four zones are, how staying in your zone of genius can help change the world, and how to find your zone of genius.
4. The first step you can take toward recognizing that you’re capping your joy and what you can do to begin moving toward your zone of genius.
5. Gay Hendricks’ advice for revealing your zone of genius.
6. What an “enlightened yes” and “enlightened no” means.
7. How you can identify your zone of genius with some simple questions.
8. The non-negotiable habits and routines Gay Hendricks has instilled in his own life to ensure he continues to live in his zone of genius.
9. What Gay Hendricks’ zone of genius is and how he discovered it.
10. The common myth he hears about challenges, obstacles, and reaching the next level that he wants to debunk.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Gay Hendricks here:

hendricks.com

geniuszonebook.com

The Big Leap

Five Wishes

Today on THE REAL PERSONAL BRANDING podcast, Jody Maberry is Lauren’s guest. They have a discussion about whether or not you should start a podcast, what it would be about, and Lauren shares some vulnerable insights into how she felt before starting her podcast. They also discuss some tactical ideas to get your creativity flowing.

Jody Maberry has hosted and produced more than 1,300 podcast episodes with nearly 3 million downloads. He’s worked with executives from Disney, the FBI, and more. He has a unique brand of believing in people to the point of no return.

In this episode, you’ll hear:

1. How Jody Maberry and Lauren initially connected.
2. Why podcasting became his specialty and how he got started.
3. Who the perfect candidate is for starting a podcast and why it isn’t the right platform for everyone.
4. The tactical steps you can take to begin brainstorming and conceptualizing your own podcast.
5. How you can bring more listeners to your podcast by using Jody Maberry’s strategic methods.
6. Where his passion for entrepreneurs and helping them produce podcasts comes from.
7. His non-negotiable habits and routines that helped set him up for success as a business owner.
8. How producing a podcast can be a huge confidence boost and why it takes people by surprise.
9. Jody Maberry’s biggest curiosity in podcasting right now and why it piqued his interest.
10. The two common myths about podcasting that he wants to debunk.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Jody Maberry here:

Jodymaberry.com

instagram.com/sugarjmaberry

twitter.com/jodymaberry

Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes guest Sharran Srivatsaa. Sharran Srivatsaa initially met Lauren through their mutual friend, Travis Chappell, and they’ve remained connected over the years after Lauren presented to his real estate mastermind. They’re different industries, but through their calls and chats, Lauren has appreciated Sharran Srivatsaa’s caring personality. This episode is all about building a business, setting goals, and overcoming barriers as an entrepreneur or just going through life in general. Sharran Srivatsaa’s story is about starting with what you have and making a giant impact with it.

Sharran Srivatsaa is the CEO of Srilo Capital, a sought-after keynote speaker, and a respected thought-leadership resource for publications like the Wall Street Journal, Success Magazine, Huffington Post, and Forbes. He’s also the host of the top-rated podcast BUSINESS SCHOOL and is the creator of The 5am Club for entrepreneurs. He lives with his family in Orange County, California.

In this episode, you’ll hear:

1. Sharran Srivatsaa’s background and how he became an entrepreneur and builder of billion-dollar businesses.
2. How he learned to speak English and the key themes he’s noticed in people who are leading purpose-driven, successful lives.
3. Why you should be modeling the support systems of successful entrepreneurs instead of the entrepreneurs themselves.
4. What you can do to find a measurable goal and accountability to continue building your business.
5. Sharran Srivatsaa’s trident of strategic steps you can take to build your personal brand to a recognizable level.
6. The one entrepreneurial myth that he wants to debunk.
7. The book he recommends you read to visualize your ideal life.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Sharran Srivatsaa here:

4weekmba.com

instagram.com/sharransrivatsaa/

Today’s guest on the podcast is Joseph Bojang. Joseph Bojang has built a business in paid digital marketing and SEO, and he always digs a little deeper into everything he’s doing to ask himself, “Why does this work the way it works?”

Joseph Bojang helps companies generate leads on demand, and he’s worked with everyone from multibillion-dollar corporations to mom-and-pop shops. He’s figured out some of the key ways to think differently about marketing so that you can get results and successfully repeat the process. He shares with us how you can have your next marketing breakthrough, why he believes people don’t get the marketing results they want, and how to get unstuck in your marketing.

In this episode, you’ll hear:

1. How Joseph Bojang became a digital marketing entrepreneur after working in nonprofits for several years.
2. What it takes to become unstuck and the steps you can take today to have a breakthrough.
3. Why you need to have a mindset open to critique, find solutions, and innovate.
4. How alignment in your personal brand prevents you from being canceled.
5. The reason your marketing isn’t getting results.
6. The steps you can take to find your message and convert your target market.
7. Joseph Bojang’s surprise at the community on YouTube and Instagram, their interaction with his brand, and how authenticity has helped engagement.
8. How researching entrepreneurship is impacting his mindset about business ownership.
9. Why achieving efficiency and organization has helped Lauren within her business before she attempts to scale it further.
10. The reason he wants to debunk the myth of “lambros” and “boss babes” because it leads to a lack of boundaries between business life and personal life.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Joseph Bojang

instagram.com/josephbojang/

youtube.com/josephbojang

On this episode of The Real Personal Branding podcast, Lauren welcomes guest Connie Pak to the show. Connie Pak is the owner of Tuckdin Marketing, a digital marketing and consulting agency. She’s been an entrepreneur and business owner for over 10 years and understands the pains and frustrations that individuals and companies face when working to create an effective and successful online presence. She has built an agency that focuses on creating efficient and automated marketing systems that deliver bottom-line results.

Connie Pak’s passion is helping clients scale and grow their businesses to levels they never thought possible and bringing their visions to life with focused marketing strategies, customized for their needs. She calls California home and loves finding new, delicious, hole-in-the-wall places to eat and spends every free minute going on adventures with her husband and two sons.

In this episode, you’ll hear:

1. How Connie Pak became an entrepreneur and why she was drawn to the digital marketing industry.
2. The types of clients she serves and how she discovered who her ideal clients are.
3. Her perspective on the Facebook ads changes, why she believes Apple made this change, and what it means for marketing.
4. What entrepreneurs can do right now to create a new marketing strategy in the face of Apple’s privacy changes.
5. Why branding and consistency are so crucial to your digital marketing strategy.
6. How Connie Pak stays on top of the ever-changing landscape of marketing.
7. Her advice for building your first Facebook ads marketing strategy.
8. The most common myth around Facebook ads she wants to bust.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Connie Pak here:

instagram.com/conniejpak

facebook.com/conniejpak

youtube.com/channel/UCuZ948Pbc5MDIWWt2iAJHrg

On this episode of The Real Personal Branding podcast, Lauren welcomes Carrie Gottschalk to the show. She is a highly recognized influencer with the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media marketing for five years, and has managed over $15 million in ad spend. Her clients include companies like Shari’s Berries, Wyndham Hotels, and TEDxMileHigh.

Carrie Gottschalk has a business in the U.K. as well as in the U.S. She is highly experienced in e-commerce, direct response, and performance marketing. In this episode, she’ll help us understand the big picture of what happened between Apple and Facebook, what this means for both the end-user and the advertiser, and what you can do right now to formulate a new strategy for your business if you’re using Facebook ads.

In this episode, you’ll hear:

1. How Carrie Gottschalk became an entrepreneur and how her business has grown and changed over the past year.
2. What her business does, who her clients are, and what her goals are for their businesses.
3. The reason Apple updated iOS with new privacy features, how it affected digital advertising, and what it meant for marketing practically speaking.
4. Why Carrie Gottshalk believes this advertising change happened, why it was going to happen anyway, and the reason it is a positive change for users.
5. Her tips for what you should be doing right now to create an effective digital marketing strategy.
6. Her thoughts on this new era of privacy and why it creates a better experience for the consumer.
7. What she does to stay on top of current data and the future of her industry and how you can apply it to your business.
8. One common myth about the Facebook ad change that Carrie Gottschalk would like to debunk.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Carrie Gottschalk here:

instagram.com/carriegottschalk

Today on The Real Personal Branding Podcast, Lauren welcomes guest Emily Hirsh. She’s a leading digital marketing strategist, a young entrepreneur, and founder of Hirsh Marketing–one of the fastest-growing digital marketing agencies responsible for over $105 million in client revenue generated. Emily and her team of experts work with top-level influencers, game-changing entrepreneurs, and they grow their businesses and generate massive revenue using her revolutionary Hirsh process, which she breaks down for Lauren in this interview.

In this episode, you’ll hear:

1. Emily Hirsh’s journey to entrepreneurship and her successful business, Hirsh Marketing, and how it was built from personal experience.
2. The psychology behind Facebook ads and why marketing is all about creating an experience for your customers.
3. What a marketing funnel is, what it means, and how you can use it to help grow your business.
4. Why she is intentionally building her personal brand, why it’s important to her business, and why you need to build your own personal brand.
5. Emily Hirsh outlines the steps you need to take to become an authority in a particular space.
6. The myth of the “overnight success” and the reason it doesn’t exist.
7. Emily Hirsh’s process for identifying your potential customers and how you can use her process for reaching those customers.
8. The people who have been most important to her as she’s built her business and how they’ve supported her in unique ways.
9. How she stays on top of current data and the future of her industry and how you can apply it to your industry.
10. Emily Hirsh’s biggest surprise in the last six months and how it affected her business.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Emily Hirsh here:

hirshmarketing.com