Part 2 with Carrie Gottschalk: Simplifying 2021 Updates for Facebook Advertisers

On this episode of The Real Personal Branding podcast, Lauren welcomes Carrie Gottschalk to the show. She is a highly recognized influencer with the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media marketing for five years, and has managed over $15 million in ad spend. Her clients include companies like Shari’s Berries, Wyndham Hotels, and TEDxMileHigh.


Carrie Gottschalk has a business in the U.K. as well as in the U.S. She is highly experienced in e-commerce, direct response, and performance marketing. In this episode, she’ll help us understand the big picture of what happened between Apple and Facebook, what this means for both the end-user and the advertiser, and what you can do right now to formulate a new strategy for your business if you’re using Facebook ads.


In this episode, you’ll hear:


  1. How Carrie Gottschalk became an entrepreneur and how her business has grown and changed over the past year.
  2. What her business does, who her clients are, and what her goals are for their businesses.
  3. The reason Apple updated iOS with new privacy features, how it affected digital advertising, and what it meant for marketing practically speaking.
  4. Why Carrie Gottshalk believes this advertising change happened, why it was going to happen anyway, and the reason it is a positive change for users.
  5. Her tips for what you should be doing right now to create an effective digital marketing strategy.
  6. Her thoughts on this new era of privacy and why it creates a better experience for the consumer.
  7. What she does to stay on top of current data and the future of her industry and how you can apply it to your business.
  8. One common myth about the Facebook ad change that Carrie Gottschalk would like to debunk.


Connect with Lauren V. Davis here:


Connect with Carrie Gottschalk here:



Three Things Speakers Should Do 24 Hours Before Their Next Gig
In today’s REAL PERSONAL BRANDING podcast, Lauren reveals the three things speakers should do before they set foot on stage. With a tremendous amount of time working with speakers under her belt, Lauren knows what it takes to give a successful presentation. From running two conferences per year for local businesses to speaking at organizations […]
Overcome Fear & Self-Doubt to Leap Into Your Purpose with Michelle Blue
Today on THE REAL PERSONAL BRANDING podcast, Lauren interviews speaker, entrepreneur, and mindset coach Michelle Blue. She is the creator and host of The Journey with Blue, a talk show and community sharing the mindset, spiritual, and success principles needed for people to consciously step into their purpose to create the life and business of […]
Use Incremental Changes to Improve Your Life with Jake A Thompson on The Real Personal Branding Podcast for Business Owners, Keynote Speakers, Personal Brands, and Personal Development
Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes Jake A. Thompson. Jake is a keynote speaker and a Chief Encouragement Officer at Compete Every Day, a brand he started in 2011 by first selling t-shirts out of the trunk of his car. He works with organizations and individuals around the country, teaching them how […]
I almost closed my business – here is what stopped me
In this heartfelt episode of the REAL PERSONAL BRANDING podcast, Lauren shares a personal story about nearly shutting down her business–twice–under challenging circumstances. Amidst hard conversations with entrepreneurs and business owners, Lauren wasn’t sure if she should share this intensely personal experience. It’s something she rarely talks about. However, she realized that her story could […]