Online Marketing Made Easy with Amy Porterfield – One of my absolute favorites

Lauren Davis

Who is your favorite person to consume online marketing content from? My favorite of all time is absolutely Amy Porterfield. ⭐️⭐️⭐️⭐️⭐️ Here are a few reasons why she is one of my favorites, and will probably be your favorite too. 

1. Easy to Listen to:

I’ve always felt like the way Amy delivers content and tells a story is the same way my brain processes information and find myself saying things like “ME TOO!” “EXACTLY!” “Umm… Did she just read my mind?”

2. Humble AF:

Whenever I listen to her podcast (🎙️Online Marketing Made Easy) or read her content. I love her ability to lay her own past mistakes out on the table for others to learn from in a way that makes them seem not-so-scary for others to experience, although you can tell that she used each bad, or sometimes awkward experience to truly grow.

3. Engaging in the most Genuine Way:

She also connects with her audience. Even though she is running a busy and successful business with a team, I have witnessed casual, friendly, and helpful/encouraging replies between her and her followers. When I saw her speak this year, she took the time to take a picture and personally talk with about 30 people afterward. Heck, I’ve barely met Amy, and she’s taken the initiative to interact with me in a genuine way inside Instagram as well.


4. Easy to Understand and honest:

I love Amy’s ability to practically teach what works, and she vows to never talk about something she truly does not have experience with. She is honest about her strengths and weaknesses which is refreshing… and in my opinion, cuts through the noise of many Online Marketing “experts.” (cough)

5. Gives a behind-the-scenes look at Entrepreneurship

I believe there are tons of online influencers out there, and many of them are living amazing lives, but Amy seems to give her audience an inside look at the highs and the lows and the learning moments in between. We don’t just see the best of the best. It challenges us all to look inside ourselves and see how others can learn from every part of our being. I appreciate that.

Here are a few of my favorite (more recent) episodes of her podcast to get you started, but you can’t really go wrong if you just start at the top:


Episode #211: 5 Things I Said “Yes” To In The Early Years (But Say “No” to Now)


Episode #208: How I’ve Built My “Small, But Mighty” Team (The Wins, Fails & Fears)


Episode #217: Why You Aren’t Taking Action with Brooke Castillo



I had the pleasure of meeting Amy in San Diego this past Spring. If you don’t already listen to her podcast, start today!

Here are some of my favorite (recent) episodes to get you started… but you can’t really go wrong.

P.S. I want to note I was not paid in any way for this post. I just love her content so so much. 🙂 


Why I am attending Social Media Marketing World



As an advocate for indie business owners and as a business owner myself, I’ve always believed that there are two different types of businesses. The first type of business owner believes that when they put forth the effort to start a business, they deserve to have customers. This business will sometimes be successful from the start, but most times will wonder why they do not have customers–until it either clicks, or maybe it doesn’t.

The second type of business owner never feels that their work is done and will work to earn their customers ALWAYS, regardless of the amount of customers they acquire over time. They will work themselves harder each day, forever.

I strive to be the second type of business owner. Being an entrepreneur that not only works in the creative graphic design/art industry but also in marketing and social media marketing takes effort and a strong (constant) work ethic. I work as hard as possible for my clients and I feel appreciated by them so it is a consistent win-win scenario for me.

My business has a couple sides. I spend countless hours working on art, zoomed in to the most selective details, creating well-balanced graphics that have to be aesthetically pleasing and intriguing, sometimes losing several hours inside artwork. Then suddenly I need to snap on my “business hat” which is the role in which I run my own professional meetings and consultations, invoice, create systems/presentations/pragmatic marketing strategy.

I have been consistently working on training myself to switch effortlessly back and forth. I believe it comes from my natural thirst to learn, and learn a lot.

That is why I decided to attend Social Media Marketing World this year. It is promoted as the largest social media marketing conference in the United States. At close to $1200 for the early bird ticket, I thought REALLY hard about the decision to attend. Not that everyone is in the same boat, but quite a few of the people attending I connected with pre-event, were being sent by their companies and have all-expenses-paid trips.

But for a small business like mine from Rockford, Illinois, I wanted to make sure that this would be the conference for me and would give me an unforgettable experience. After much research I decided that it was worth taking the risk. I participated in all threads and apps provided ahead of time to meet people in similar fields as me and signed up for different events ahead of time. I read everything I could about past conferences from people with much more experience than me. Then off to San Diego I flew.

I’ve now been in San Diego for just under 24 hours and I have already met connections from the conference (which hasn’t even started yet) at various networking opportunities that I hope to carry with me through out the rest of my life.

I look forward to the rest of this conference and I will keep this blog updated as I go if you care to follow along!