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Put the date on your dream – the rest is logistics with Sigrun Gudjonsdottir

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Lauren welcomes Sigrun Gudjonsdottir, who created The Selfmade Summit conference for 7-figure female entrepreneurs. Sigrun is also the leading business mentor for female online entrepreneurs, a TEDx speaker, and the host of “The Sigrun Show” podcast.

 

Sigrun’s event, The Selfmade Summit, is planned for 2021. She tells the story of how this event came to be and what The Selfmade Summit is all about. Sigrun began with hosting weekend retreats, which eventually grew into larger events.

 

Sigrun explains to Lauren that if you want to have an impact beyond your bubble, a proper conference is a way to do that. The smaller events built the foundation to host larger events.

 

Lauren and Sigrun talk about Gary Vaynerchuk and how Sigrun invited him to speak at her conference. Sigrun had no event planned but booked her first speaker.

 

Lauren and Sigrun discuss how Iceland became Sigrun’s event location, and Lauren asks her to describe the conference and who the speakers are. They chat about the venue for the event, and Sigrun says when she chose the dates, she came up with, “Put the date on your dream. The rest is logistics.”

 

Sigrun struggled to come up with a concept for the conference. In hindsight, it was clear what it needed to be. She created criteria that all the speakers had to have made $1 million in their business per year.

 

Everything was planned for The Selfmade Summit in June 2020, and then COVID-19 happened. Lauren asks Sigrun to tell her about how she changed gears. She didn’t believe a virtual event was enough, so Sigrun moved the event to 2021 instead. She also asked her speakers to do virtual events as well.

 

Lauren and Sigrun ponder what the world may look like a year from now. Lauren wants to know if virtual events will ever replace live, in-person events. Sigrun gives her take on this.

 

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

Bitly.com/beppodcast

Connect with Sigrun Gudjonsdottir

“The Sigrun Show”

Sigrun.com

Resource mentioned in the episode:

The Selfmade Summit

Check out this episode!

Jenny Levine Finke Built a Thriving Community with the FYI Conference in Denver (Plus Lessons in Monetizing)

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Specifically, building traffic through SEO strategy, and Pinterest, Lauren V. Davis and Jenny Levine Finke talk about how Jenny uses social media strategically to monetize her event and blog.

 

Lauren welcomes guest and monetizing queen, Jenny Levine Finke, founder of the Denver Bloggers Club.

Jenny has planned more than 50 events in the last three years, including her flagship blogger and influencer conference called the Fuel Your Influence (FYI) Conference. Jenny has also created a huge, engaged Instagram community in addition to her blog, “Good For You Gluten-Free,” which has more than 100,000 unique visitors every month. She knows the power of monetizing your community the right way.

Diagnosed in her mid-30s with celiac disease, Jenny returned to school and started her blog, “Good For You Gluten-Free.” Eventually, she formed the Denver Bloggers Club.

The Fuel Your Influence Conference began so that brands and bloggers and influencers could all interact together. She planned events around topics she wanted to learn more about.

It started in 2018 and became known for its epic goodie bags. Lauren and Jenny discuss the origins of the goodie bags and talk about monetizing models for this year’s conference.

Lauren and Jenny talk about how Jenny uses social media strategically. specifically, building traffic SEO strategy, and the Pinterest powerhouse. They also discuss how social media positions you as a thought leader and a resource to the community you serve.

Jenny discusses collaboration with Lauren and how difficult it can be to get other entrepreneurs to share their information, leading her to create this conference.

Lauren shares a piece of advice a friend gave her about her business and competition. Her friend said, “There is enough business to go around. If you stop worrying about it, you’ll never worry about it again.”

Jenny and Lauren speak about the COVID-19 pandemic and how virtual events are replacing in-person events. Jenny says it’s challenging and explains why in-person events will bounce back.

One of the lessons of COVID-19, Jenny says, is learning how to diversify your business and the ways that you get people to support your business. The pandemic has taught her how to diversify her content, income, and the way she is delivering her services and content.

Connect with LVD here:
IG: @ldaviscreative
Bitly.com/beppodcast

 

Connect with Jenny Here
@goodforyouglutenfree

The FYI Conference is going virtual this year: fyiconference.com 

Check out this episode!

How Andy Storch Sold-Out His Event Despite Wild-Fires, Schedule Changes, and Incredible Challenges

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Andy Storch and I at Talent Development Think Tank in Sonoma County California.

 

“Wildfires. Tons of them… all over Sonoma County… I think we are going to have to cancel (the conference – Talent Development Think Tank).” Andy said in November… with far less panic than I would have.

In the next couple of weeks, I watched him and Bennett calmly cancel and postpone their high-end talent development and HR conference they had been planning all year, that had been highlighted as one of the top entrepreneurship events to attend in 2019 in Entrepreneur Mag and Forbes, and that I was literally already packing for!

I was going to be the social media strategist for the entire week’s event.

I was in London with Andy at Chris Ducker’s Youpreneur.com conference (another one of my favorites) a few weeks later and Andy was stepping away quietly from our group to make phone calls to re-arrange the new iteration of the event, again without drama, and again with this intense sense of positivity and calm.

I just watch this guy with admiration. To say I was impressed would be an understatement.

Fast forward a few more months to the event. (They postponed from November to January) and I can honestly say it’s one of the most well-done events I’ve ever been to, let alone worked with, and I was like…. how is this possible?

You’ll find out how Andy and Bennett got through wildfires, evacuations, illness, and a number of other catastrophic happenings to pull off one of the nicest events I’ve ever been to.

Here is a link to a well-written outline and explanation of how Andy and Bennett worked together to create this event:

https://www.linkedin.com/pulse/how-host-successful-live-conference-event-andy-storch/

 

Follow Andy on Instagram and Linkedin:

https://www.instagram.com/andy_storch/

https://www.linkedin.com/in/andystorch/

 

Connect with me on Instagram:

https://www.instagram.com/ldaviscreative

Why Jeff Goins Ended a Successful Writer’s Conference

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People always say “I can’t start a conference because I don’t know if I can do it. What if no one shows up? What if it is bad?”

 

Jeff says he started this conference BECAUSE he wanted to see IF he could do it. And he DID IT, successfully, for five solid years. 

 

Do you know when it is time to shut your event down? To close up shop? How smart is it to plan your finale from the moment you start?

 

In this episode, Best Selling Author Jeff Goins gives us all the secrets on…

• How he recruited all-star lineups of speakers through the five years –– and why they always said yes.

• How he curated a very vibrant community from the conference that lives on.

• And finally, how he planned the finale of his conference and “ended it before it had to end.”

 

You’ll learn later why Jeff’s community would travel from states away to meet each other… and I think that is truly a testament to how Jeff is as a person with everyone he meets. 

 

So if you dont already know Jeff, here is a little more about him.

 

Jeff Goins is a writer, speaker, and entrepreneur. He is the best-selling author of five books, including The Art of Work and Real Artists Don’t Starve. His award-winning blog Goinswriter.com is visited by millions of people every year.

 

Through his online courses, events, and coaching programs, he helps thousands of writers succeed every year. Jeff lives with his family just outside of Nashville, where he makes the world’s best guacamole.

 

Jeff’s community for writers: https://goins.tribewriters.com/sales-page

Follow Jeff on Twitter:
@JeffGoins

Instagram: @JeffGoins

 

And please don’t hesitate to connect with me!

Instagram: @LDavisCreative

Email: www.bitly.com/beppodcast

Check out this episode!

Emily Leach Built Her First Conference in 100 Days

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Emily Leach, believes that those working for themselves deserve the same respect, access to benefits and opportunities for growth as those working for corporations.

That’s why 6 years ago, she felt CALLED to create #FREECON The Freelance Conference in Austin Texas… but here is the thing… she only had 100 days to put the first one together!

The result was thrilling and Emily knew she had to do it again! So she made it a business.

In this episode, Emily shares:

  • How she prioritizes both making the event profitable while going deep on relationships and experiences
  • How she masterminded with other successful conference organizers
  • What her most important lesson-learned was in the last 6 years, (many conferences don’t last more than 5)
  • And delivers more than a few resources to help you with the experience of YOUR next event.

Pick up tickets to Emily’s virtual conference and stay up to date with when the next #FreeCon live event will take place: https://freelanceconference.com/

 

Connect with me! 

Email: https://www.bitly.com/beppodcast

Instagram: https://www.instagram.com/ldaviscreative

Connect with Emily: 

Facebook: https://www.facebook.com/FREECONUSA/

Instagram: https://www.instagram.com/freeconusa/

Check out this episode!

How Andrew & Pete Future Proofed & Quickly Pivoted Their Large Conference During a Pandemic

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Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money.

 

They regularly keynote international conferences such as Social Media Marketing World and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, & Entrepreneur on Fire.

 

Andrew and Pete are ranked in the top 100 digital marketers in the world and host one of Europe’s largest small-biz growth conferences, ATOMICON

 

Due to current events, Andrew and Pete had to VERY quickly and intentionally pivot their 1000 attendee event into a virtual event, but they decided they had to MAKE IT BIG.

 

They had to ask themselves, “What if we had planned it like this from the beginning?” They changed everything. They made it larger than life, and they spill ALL the secrets. 

 

Learn exactly how they pivoted to create an epic experiential live event into an unrivaled virtual event in this episode… plus all of their secrets on how they were able to future-proof the success of this event and events to come from Andrew and Pete.

 

P.S. Bloopers at the end!  🙂 

 

Receive $50 off your ticket to Atomicon happening THIS MONTH here: https://atomicon2020.eventbrite.co.uk?discount=friend

 

Connect with me! 

Email: https://www.bitly.com/beppodcast

Instagram: https://www.instagram.com/ldaviscreative

 

Connect with Andrew and Pete!

Instagram: https://www.instagram.com/andrewandpete

 

 

Selena Soo’s Secrets to Creating a High-Impact Mastermind Weekend

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If you don’t already know Selena Soo, you want to. Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

 

Heads up: SELENA SOO just launched a video series and you can get the HUGE free resources she talks about in her episode here just for watching the videos––check out the first video here: https://rv208.isrefer.com/go/plc1/LaurenVanagsDavis

 

She’s helped her clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV.

 

Many of Selena’s clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.

 

Today I am happy to have my friend Selena Soo on the show to talk about how to create the sought-after mastermind weekends that attract super high-impact and high-performing people, how she leans into being an introvert, and mind-boggling tips to making your mastermind weekends get tons of attention on social media.

 

Find me here and tell me your takeaway from Selena’s Episode: https://www.instagram.com/ldaviscreative 

Or connect with me by email:  https://www.bitly.com/beppodcast

Find Selena Soo’s Free Resources Here: https://rv208.isrefer.com/go/plc1/LaurenVanagsDavis

 

P.S. I am happily an affiliate for Selena’s launch, as I find her products extremely valuable. I would never send you anywhere that I didn’t trust. If you happen to buy something from Selena in the future, I also receive some perks. 🙂

How Paul Klein Brings in $100K Per Workshop Without Social Media

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I am happy to have my friend Paul Klein on the Business Event Playbook Podcast to walk us through how he has been implementing ––with massive success–– a workshop that brings in $100K each time and what you need in place to achieve this. Spoiler alert… it has nothing to do with social media. 

Paul Klein is a business consultant and entrepreneur and he started his dive into entrepreneurship and left the corporate world behind at age 40. Paul’s consulting services are centered on his areas of expertise in helping executive-level professionals transition from their corporate or government roles to starting and scaling their own 7-figure consulting or freelance business.

 

Paul’s experience as CEO) of a successful consulting firm and Co-Founder Owner of a software company positions him to provide practical common sense approaches and brought him to consult and work with numerous national and international brands, including: Target, Slack, UC Berkley, Cracker Barrel, Holiday Inn, KFC, Taco Bell, Yum Brands, JC Penney, Bebe, Dollar General, Sherwin Williams, Les Schwab, and more.

 

For more information about Paul visit: https://www.paulklein.net

Find his podcast here: https://www.paulklein.net/podcast.html

To find me on Instagram visit: https://instagram.com/ldaviscreative

Or connect with me by email: https://www.bitly.com/beppodcast

 

 

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