Category: Podcast

Today on The Real Personal Branding Podcast, Lauren welcomes guest Brooke Sellas. Brooke Sellas is the founder and CEO of B Squared Media, an award-winning, done-for-you social media management, advertising, and customer care agency. She’s also the co-host of the top-rated The Marketing Companion podcast with marketing legend Mark Schaefer. Her marketing mantra is, “Think conversation, not campaign,” which is all about social communication.

Brooke Sellas’s passion is social-first customer care, and in this episode, she shares with Lauren’s listeners what this means. They discuss what social listening means, how to proactively solve the needs of your audience instead of reacting, and how psychology plays a huge role in the decisions people make about supporting your brand.

In this episode, you’ll hear:

1. What Brooke Sellas’ company does and how she landed in her industry.
2. Why you should be using social listening in your business and how it can help you gather social intelligence and join those conversations before a purchase occurs.
3. Some simple ways you can begin using social listening in your business and what to do with that information.
4. The biggest challenge small businesses are facing on social media and how Brooke Sellas is addressing it.
5. How you can use the psychology of the online space to connect with your customers and where to draw the line.
6. Why you should document everything and put processes in place for your business operation if you want to scale it.
7. Her best practices for documenting your processes and how to apply them to your business.
8. Why Brooke Sellas is excited about customer care and why it’s needed now more than ever.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Brooke Sellas

bsquared.media/

twitter.com/BrookeSellas

instagram.com/brookesellas

bsquared.media/customer-care-quiz

Check out this episode!

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author.

He’s built incredible momentum for his personal brand over a number of years. The world is noisy and can be overwhelming.

How can entrepreneurs be heard and build momentum?

Mark Schaefer will tell you where to start when you’re trying to find your advantage point and how to have more awareness about how random events in your life contribute to the bigger picture.

He’s the author of nine bestselling, path-finding books. His blog and podcast, The Marketing Companion, is at the top of the charts in the marketing field. He’s worked in global sales, PR, and marketing positions for 30 years. Mark also has advanced degrees in marketing and organization development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University.

In this episode, you’ll hear:

1. About the last time Lauren and Mark Schaefer hung out face-to-face.
2. How Mark Schaefer fell in love with marketing, began his career, and started his own business.
3. Why you should never miss publishing your podcast episode and the biggest reasons to stay committed and consistent.
4. How to Build Momentum in your business and how it can apply to every business. P.S. This is the idea behind Mark Schaefer’s new book!
5. What entrepreneurs can do RIGHT NOW to pinpoint their personal advantage or overcome their self-limiting beliefs.
6. How to come up with an idea relevant to our time.
7. What Mark Schaefer wishes he had known during the process of writing his latest book.
8. The people who have been impactful in Mark Schaefer’s life.
9. What Mark Schaefer is researching right now.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Mark Schaefer

businessesgrow.com

Check out this episode!

Krista Mashore has built an incredible personal brand in real estate, and Lauren welcomes her to the podcast for a conversation about financial-fitness and success. Krista also shares with Lauren how she became one of the highest performers in her industry by facing challenges head-on.

Krista is the author of four bestselling books focusing on digital marketing. She took her business from zero to $7.4 million in 25 months. Krista used online digital strategies to do this and is the recipient of prestigious awards in her industry.

In this episode, you’ll hear:

1. Krista’s background story and how she transitioned into real estate from a teaching career.
2. Some pivotal moments that forced Krista to recalibrate her business strategy.
3. The most important characteristics and skills required to move into coaching or teaching.
4. How Krista branded herself to push her content out to her audience.
5. Why you need a GPS (Goals, a Plan, & Support).
6. What Krista does to stay on top of learning to remain at the top of her industry (learn, implement, master, repeat). Be an early adapter, an implementer, and get used to pivoting.
7. Why the most important part of becoming successful is implementing–taking action quickly and being decisive. Done is better than perfect.
8. Krista’s actionable tips for creating videos. (Commit to consistently producing content correctly so you can make a connection to convert more clients and customers.)
9. Take perfectly imperfect action.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Krista Mashore

https://kristamashore.com/tag/fired-up-podcast/

https://getkristasbook.com 

https://kristamashore.com/clientconversion

https://www.amazon.com/dp/B08GHCWZF4?fbclid=IwAR0P5EP8Ryi3Wa-1upPjb2LPrY-L3o5KW0SdK9rLHT-y54h6EE5cDgeiI_8

Check out this episode!

Lauren welcomes Danny Ozment to the show. Danny is the founder of Emerald City Productions in Florida, which is a podcast production company that has produced many of the top business podcasts in the world.

To Sign Up for More Info on Lauren and Danny’s Upcoming Collaboration:

https://lauren-davis-creative.ck.page/f5ffd78e5c

He built a lucrative and successful personal brand on the platform of podcast production. Danny and Lauren have known each other a few years, so she’s been able to see Danny’s business from an angle of a three-year period blossom into 2021.

One of the things Lauren loves about Danny is that he’s a straight shooter and doesn’t sugar-coat anything.

In this episode, you’ll hear:

1. How Danny pivoted to podcasting as an audio engineer when a life event forced him to figure out how to work from home.
2. The importance of podcast audio quality in addition to its content.
3. What makes podcasting such a powerful medium and how it developed.
4. Why having only 50 or 100 downloads each week does not mean it’s unsuccessful.
5. How a podcast is a part of your content strategy and can be repurposed in multiple ways.
6. What Danny does to connect with podcast listeners and how to encourage interaction and engagement with them. Treat the podcast like you’re having a conversation with someone.
7. Three ways to monetize your podcast.
8. Why a host’s authenticity resonates with podcast listeners more than content topics and creates a community.
9. The most common podcasting myth debunked.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Danny Ozment:

http://dannyozment.com

https://dannyozment.com/11-ways-to-monetize-your-podcast/

instagram.com/dannyozment

Check out this episode!

Amira Alvarez is the founder and CEO of the global coaching company The Unstoppable Woman helping empire-builders, entrepreneurs, and altogether rising stars in all of the fields achieve their goals and dreams faster than they ever thought possible. Amira recently made a quantum leap from making barely six figures a year to $700,000 in one year and then on to seven figures. She knows exactly what tactical strategies and mindset shifts are required to get out of your own way, live life on your own terms, and master the art of achieving any goal you set your mind to.

What mindset shifts would it take to move through sales blocks? How do you get over the fear of being sales-y? Amira Alvarez walks us through the framework of the specific questions to ask to consistently make high-integrity, high-ticket sales.

In this episode, you’ll hear:

1. The process that led Amira Alvarez to where she is today as a seven-figure entrepreneur.
2. Why you can’t scale the growth of a business by just working harder.
3. Amira Alvarez’s method for selling your product with conversation and solutions instead of a sales pitch.
4. How to evaluate your business and sales goals and whether you’re selling the way you should be to meet those goals.
   1. What do you want?
   2. What’s important to you about having that?
   3. What’s stopping you? What happens if it stays like this?
   4. What happens if you don’t solve this?
   5. Are you committed to solving it?
   6. Would you like to hear how I can help you?
   7. Would you like to get started today?
5. Her seven questions for seven-figure sales and how you can apply them to your business right now.
6. Why you need to learn how to be a quick decider and how it can change your business.
7. What Amira Alvarez is curious about in her industry right now.
8. Her upcoming Unstoppable Woman summit and how it can help you make a quantum leap.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Your $97 Ticket to Amira’s Unstoppable Woman Summit:

www.theunstoppablewoman.com/ldaviscreative

Lauren V. Davis is passionate about helping entrepreneurs discover their voice, define their goals, and increase their visibility online so they can build a magnetic business that makes them money and serves them with joy and purpose.

In this episode, you’ll hear:

1. The questions your personal brand should answer when people see it online.
2. Why authenticity should shine through your personal brand.
3. How you can increase your online presence, influence and brand.
4. Why a logo isn’t the best photo for your online accounts and what you should use instead if you are building your personal brand.
5. What your bio means to your online audience and why consistency is vital.
6. How rogue accounts can sabotage your personal brand.
7. Why you should use Google alerts to alert you when your name or business name is published.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Check out this episode!

Trish Taylor spent the early days of her career styling behind the scenes for artists like Ariana Grande on the Grammys, the VMAs, Golden Globes, and more. Lauren and Trish Taylor just met, so you’ll hear two people getting to know one another as they talk about intuitive style, Trish Taylor’s three style tips, and why following your intuition can be revolutionary.

Trish Taylor is a stylist, a brand embodiment coach, who’s committed to helping heart-centered, online entrepreneurs align their outside with their inside so they can start magnetizing content and feel worthy of their expertise. She leverages her unique experiences as a celebrity stylist and as a counselor to empower and equip purpose-driven entrepreneurs and mindful course creators with the mindset shifts and stylish tools they need to step into the most confident version of themselves.

In this episode, you’ll hear:

1. How Trish Taylor’s background as a small-town girl with an interest in fashion turned her into a celebrity stylist and successful entrepreneur.
2. What the term “intuitive style” means and how she uses it to guide her clients to confidence. How do you want to be seen? What feels good on you?
3. Trish Taylor’s three style tips you MUST use.
4. Why the word “flattering” has a negative connotation and what phrase she uses instead.
5. What human design is and how it affected her life as a projector.
6. How Trish Taylor infuses the five love languages into fashion and visibility.
7. Why following her intuition and learning from others without attachment has been revolutionary for her business.
8. Why entrepreneurs must cultivate an awareness of body, mind, and brand before putting themselves out there.
9. Trish Taylor’s assessment quiz and its dead-on accuracy.
10. Her biggest business surprise in the last few months and what she learned from it.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Trish Taylor

instagram.com/trishtaylor.co/

trishtaylor.co/quiz

Check out this episode!

In this episode, Lauren shares her number one tip for increasing Instagram followers … some action steps on how to increase your visibility, and you’re going to want to hear this episode.

In this episode, you’ll hear:

1. How to build your followers and audience organically.
2. How social media connections become your conversions.
3. There is no point in having tons of followers if they are not connected to you, if they’re not engaged with you, and if they’re not excited to hear from you when you post or create a story.
4. The most successful personal brands know their followers and know what their followers want from them.
5. That followers want to see the real you behind the scenes and be a part of the creative journey of your personal brand.
6. Your job is to figure out what your inherent magic is that makes you who you are.
7. How to diagram what your followers and fans want.
8. Where to find Lauren’s 100 high-quality content prompts to create engaging content–for free.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

https://bit.ly/ldc100promptsforsm

Check out this episode!

Lauren speaks to Phil Mershon, Director of Events, and co-founding team member of the Social Marketing World conference in San Diego California.

Phil is a thought-leader, and has built his personal brand in digital marketing. In this episode, he shares some of his secrets for creating a memorable social media conference.

In this episode, you’ll hear:

1. Phil’s business background and how music and digital marketing have intentional congruence in Phil’s life.
2. How the Social Media Marketing World conference got started.
3. How he locates speakers for the conference and how speakers can set themselves up for success to be invited to a large conference like Phil’s.
4. Why accessibility helps create unforgettable experiences and what Phil does to encourage accessibility to speakers.
5. Lauren shares a memorable story about an experience at Phil’s conference that made her feel cared for.
6. Tips for event staff and why Phil empowers his event staff to step in when needed to make attendees and speakers have an unforgettable experience.
7. What Phil Mershon does leading up to an event to prepare and show up for himself and others.
8. The event that most recently made a big impact on him.
9. How Phil thinks live events will change after COVID-19.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Phil Mershon

Instagram.com/phil_mershon

twitter.com/phil_mershon

Check out this episode!

Lauren has been blessed to have been interviewed on multiple platforms over the years, and she has a few tips to share that she coaches her clients with pre-interview. There are several ways to make a huge splash with a Media Appearance/Interview, even a small one, and those who know me, know I preach how some of the best things have happened from the smallest interviews. Learn how to prepare for a media interview or podcast interview, how to promote your media appearance before and after, and more in this episode… But first…

Before you dive in, Grab my friend Selena Soo’s list of 200+ media outlets you can pitch to!

In this episode, you’ll hear:

1. How to make a splash with even the smallest media appearance.
2. How using behind-the-scenes content can be gold.
3. Why it is so important to send a thank you to the interviewer and thank them in your social media content.
4. How to build up the interview on social media before and after it happened.
5. What it means to prepare your soundbites and end them with a period.
6. Why you should always act more excited and be louder than you think you need to be.
7. How far showing up and appreciating 150% can go.

Connect with Lauren V. Davis here:

Grab my friend Selena Soo’s list of 200+ media outlets you can pitch to.

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Check out this episode!

Check out more from me at https://www.laurendaviscreative.com

Thank you so much for checking out this episode all about making a huge splash during your next media interview or appearance:

There are several ways to make a huge splash with a Media Appearance/Interview, even a small one, I am glad you are taking it into your own hands to learn how to prepare for a media interview or appearance or podcast interview, how to promote your media appearance before and after, and more. Let me know what you think.