Category: Podcast

On this episode of The Real Personal Branding podcast, Lauren welcomes Carrie Gottschalk to the show. She is a highly recognized influencer with the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media marketing for five years, and has managed over $15 million in ad spend. Her clients include companies like Shari’s Berries, Wyndham Hotels, and TEDxMileHigh.

Carrie Gottschalk has a business in the U.K. as well as in the U.S. She is highly experienced in e-commerce, direct response, and performance marketing. In this episode, she’ll help us understand the big picture of what happened between Apple and Facebook, what this means for both the end-user and the advertiser, and what you can do right now to formulate a new strategy for your business if you’re using Facebook ads.

In this episode, you’ll hear:

1. How Carrie Gottschalk became an entrepreneur and how her business has grown and changed over the past year.
2. What her business does, who her clients are, and what her goals are for their businesses.
3. The reason Apple updated iOS with new privacy features, how it affected digital advertising, and what it meant for marketing practically speaking.
4. Why Carrie Gottshalk believes this advertising change happened, why it was going to happen anyway, and the reason it is a positive change for users.
5. Her tips for what you should be doing right now to create an effective digital marketing strategy.
6. Her thoughts on this new era of privacy and why it creates a better experience for the consumer.
7. What she does to stay on top of current data and the future of her industry and how you can apply it to your business.
8. One common myth about the Facebook ad change that Carrie Gottschalk would like to debunk.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Carrie Gottschalk here:

instagram.com/carriegottschalk

Today on The Real Personal Branding Podcast, Lauren welcomes guest Emily Hirsh. She’s a leading digital marketing strategist, a young entrepreneur, and founder of Hirsh Marketing–one of the fastest-growing digital marketing agencies responsible for over $105 million in client revenue generated. Emily and her team of experts work with top-level influencers, game-changing entrepreneurs, and they grow their businesses and generate massive revenue using her revolutionary Hirsh process, which she breaks down for Lauren in this interview.

In this episode, you’ll hear:

1. Emily Hirsh’s journey to entrepreneurship and her successful business, Hirsh Marketing, and how it was built from personal experience.
2. The psychology behind Facebook ads and why marketing is all about creating an experience for your customers.
3. What a marketing funnel is, what it means, and how you can use it to help grow your business.
4. Why she is intentionally building her personal brand, why it’s important to her business, and why you need to build your own personal brand.
5. Emily Hirsh outlines the steps you need to take to become an authority in a particular space.
6. The myth of the “overnight success” and the reason it doesn’t exist.
7. Emily Hirsh’s process for identifying your potential customers and how you can use her process for reaching those customers.
8. The people who have been most important to her as she’s built her business and how they’ve supported her in unique ways.
9. How she stays on top of current data and the future of her industry and how you can apply it to your industry.
10. Emily Hirsh’s biggest surprise in the last six months and how it affected her business.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Emily Hirsh here:

hirshmarketing.com

Today on The Real Personal Branding Podcast, John Lee Dumas, host of the award-winning podcast Entrepreneurs on Fire, is Lauren’s guest. His podcast has more than 2,500 episodes, 1 million+ listeners a month, and he brings in a seven-figure annual revenue. In each podcast episode, he talks about exactly how they do this month-by-month, while building a personal brand. John Lee Dumas recently released a new book called The Common Path to Uncommon Success.

Lauren talks to John Lee Dumas about how he launched his book, why he thinks other entrepreneurs have been lying to you, and he shares a few impactful stories from the book.

In this episode, you’ll hear:

1. Why John Lee Dumas is on fire about health and wellness right now.
2. The fork in the road that caused him to realize that other entrepreneurs were being lied to by experts in their fields why he chose to pivot away from that.
3. The 17 core foundational principles that successful entrepreneurs share, why they work so well as a roadmap to success, and the one principle that matters the most.
4. John Lee Dumas’s advice for overcoming self-limiting beliefs and how you can reframe your mindset about making money with your business.
5. The three steps he took to attain testimonials for his book launch and how he wove his personal brand into it.
6. The one common myth about being an entrepreneur that he’d like to debunk.
7. The one piece of advice John Lee Dumas would give you to create uncommon success.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Kate Erickson podcast episode

Connect with John Lee Dumas here:

eofire.com

instagram.com/johnleedumas

Check out this episode!

In this episode, Lauren welcomes Brian Fanzo to the show. He built an incredible personal brand on the platform of digital futurism, but he started out in the corporate world. Brian Fanzo talks to Lauren about how he takes future concepts and adapts to them early. They also talk about how to transition from a corporate lifestyle to being a full-time, successful, sought-after speaker, entrepreneur, and personal brand, and lastly, how to embrace who you are called to be and make it a part of your personal brand.

Brian Fanzo is a dynamic at translating the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time, and he has a true gift for bringing people together online and offline. Brian Fanzo has worked in 76 countries, and he has been highlighting his passion for change, collaboration, and technology for so many years.

In this episode, you’ll hear:

1. Brian Fanzo’s background story and how he became a digital futurist.
2. The thing that helped him the most while he was building his personal brand and how to create your own unique personal brand while still working a day job.
3. Why self-awareness is a tool you can use to help you analyze future trends and use it in your business and personal brand.
4. How he fought social media burnout and learned to show up as himself on social media.
5. Brian Fanzo’s suggestions for what to do when you feel stuck.
6. Why he doesn’t settle for failure and how he learns from his mistakes.
7. His prediction for Clubhouse and how he’s using it to continue building his personal brand.
8. Why the things we do online will never fully replace the things we do in the real world.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Brian Fanzo

https://www.isocialfanz.com/

Check out this episode!

In this solo episode of THE REAL PERSONAL BRANDING PODCAST, Lauren explains how often you should be posting to social media and why all of the tips surrounding how often to post to social media may not be right for you or your business. Instead, consistency is key. Lauren gives us three steps for getting started and the LDC goal equation you need for social media.

In this episode, you’ll hear:

1. Why we desire fast results but they may not yield the greatest reward for your brand or business.
2. How to find your business goal for social media and optimize it.
3. Why posting consistently is the secret sauce–not the number of posts.
4. Lauren’s advice for choosing a habit to measure and why quality matters over quantity.
5. Decide on a period of time you will measure your goal for and how you want to assess it.
6. How the big picture for your social media affects how you grow your business and sharing your gifts with the world.
7. Why your goals need to be attainable and reasonable.
8. The LDC goal equation for measuring social media results.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

bit.ly/morefromldc

Check out this episode!

Today’s guest is Kim Doyal. Kim Doyal is a content-planning expert, and she really cares about getting to the heart of the realness of an entrepreneur and bringing it forward. She’s an entrepreneur, a coach, speaker, and podcaster. She’s also the co-founder of the Content Creators Planner, and she’s built her lifestyle personal brand business through content marketing, podcasting, email marketing, and a commitment to just showing up.

Kim Doyal has a unique story and was widowed in 2003. She had two small children, and after finding herself in a new place as a single mom, she began diving into her business and started building a business that supported the quality of life that she wanted for herself and for her family.

In this episode, you’ll hear:

1. What led Kim Doyal to start her business in 2008 after being widowed in 2003.
2. How she created a thriving business while the economy was tanking and why she was determined to make it work.
3. The first steps every entrepreneur needs to start creating content and why showing up as yourself is key.
4. How you can stop overthinking content and realize that everything can be content for your business.
5. Why Kim Doyal says just showing up is a secret to success and your story is a part of that.
6. What an engaged audience can do to propel your business forward.
7. Her recommendations for staying on top of what’s going on in your industry.
8. Why people subscribe to her newsletter and what you can expect from it each week.
9. The advice she would give her younger self-knowing what she knows now.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Kim Doyal

https://contentcreatorsplanner.com/

https://kimdoyal.com/category/newsletter/

Check out this episode!

In the latest episode of The Real Personal Branding podcast, Sean Osborn joins Lauren for a candid chat about how Sean has built a personal brand on the platform of thinking big.

If you’re feeling stuck, this is the episode for you. Sean is a mindset strategist and coach who specializes in taking people to the next level.

He spent more than 30 years developing his Thinking Big model and truly understands what the power of shifting your thoughts can do.

In this episode, you’ll hear:

1. How Sean overcame his rough start and changed his outlook to move forward in life.
2. What you can do to change your programming and change your beliefs to stop feeling stuck.
3. Why knowledge builds belief.
4. How continuous learning contributes to success.
5. Self-awareness leads to knowledge about yourself.
6. What motivates Sean to get up in the morning and how he overcomes imposter syndrome.
7. Sean’s tips for what to tell yourself when you’re struggling and you need to move past it.
8. What autosuggestion is and how you can use it to retrain your thought process.
9. How your thoughts about money may be affecting your ability to have more of it.
10. The top three skills needed to be a successful entrepreneur.
11. Sean’s challenge to Lauren’s listeners.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Sean Osborn

https://thinkingbig.info/the-podcast/

https://www.instagram.com/thinkingbigcoaching/

Check out this episode!

Today’s guest is Breonna Queen. She is a go-to when Lauren wants to learn more about video. She teaches video but has also built her entire personal brand on the platform. In this episode, you’ll learn how to get comfortable showing up on video, what to do to grow your YouTube viewers on the granular level, and how Breonna repurposes one video into several pieces of content and creates all of her content for months within a two-hour video shoot.

In this episode, you’ll hear:

1. How Breonna Queen transitioned from social media management to video production.
2. Why you need to create content that allows your audience to see you as a problem solver.
3. The top three reasons people avoid being on video and how to overcome your fear of it.
4. Popular does not equal profitable and what you can do to increase visibility, create sales, and break through the noise.
5. How you can intentionally repurpose content and video on different platforms and some of the tricks Breonna Queen uses to work smarter instead of harder.
6. The one thing you can do to organically grow your audience and serve them well.
7. Why you need to be consistent and strategic with all of your content.
8. Breonna Queen’s best practices for creating video content that works.
9. How you can battle a negative mindset and why you should be intentional about who you follow.
10. Her biggest business surprise in the past year.
11. The video myths she most wants to be debunked.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Breonna Queen

youtube.com/breonnaqueen

instagram.com/breonnaqueen/

breonnaqueen.com/subscribe-to-podcast/

breonnaqueen.com

Check out this episode!

Devin Marks is the leading TED-style speaking coach in the U.S. He’s called the TED Talk whisperer by clients and media outlets, and he has trained hundreds, including Harvard’s Dr. Robert Waldinger for his breakaway TED Talk “What makes a good life?” That TED Talk now has 35 million+ views. The spread worthy ideas of Devin Marks’ clients are catalytic with hundreds of millions of worldwide views.

In this episode, Devin Marks and Lauren break down how to craft your statement and how to get started if you really dream of creating a viral and epic TED Talk.

In this episode, you’ll hear:

1. Devin Marks’ story and how he became the TED Talk whisperer.
2. The first step you need to take as a speaker to get on more stages.
3. How to make a speaking idea TED-worthy.
4. Why imposter syndrome is a common theme among speakers and how to overcome it.
5. Who experiences stage fright and how to manage it.
6. The steps you can take right now to get closer to giving your own TED Talk.
7. How COVID-19 changed the direction of Devin Marks’ business.
8. How you can apply the TED-style three factors to your business or career today.
9. What surprised him in the last three to six months and what he learned from it.
10. The free resource from Devin Marks you can download and apply to your communication methods.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Devin Marks

http://connecttocompelnow.com

Check out this episode!

Kelly Baader was born in Taiwan and has relocated seven times in the last 17 years. Today, she resides in Switzerland and tells Lauren in this interview that she has a “messed-up” accent, but Kelly Baader’s accent is a big part of her story. Her unwillingness to concede to the limits and barriers put in front of her is motivating. She comes from a humble background and had to overcome insurmountable odds to achieve the success that she enjoys today.

Kelly Baader is a renowned digital sales and marketing strategist. She’s a mentor to emerging online entrepreneurs, author of an Amazon bestseller, founder of The Power of One Framework, and host of the “Christian CEO Podcast.” Previously, she was a senior executive of luxury global hotel groups and membership clubs and led thriving sales and marketing functions, becoming one of the top income earners before diving headfirst into entrepreneurship. Kelly Baader is now the CEO of her own company and on a mission to empower coaches and purpose-driven entrepreneurs to design profitable businesses that make impactful changes in the world.

In this episode, you’ll hear:

1. How Lauren met Kelly Baader and what they have in common.
2. Her origin story and how she overcame the odds stacked against her to become the success she is today, and how you can overcome odds too.
3. What Kelly Baader did to adapt her personal brand in 2020 to help entrepreneurs and high-achievers move through it.
4. How you can use Kelly Baader’s The Power of One Framework and why it is the fastest way to master your focus, multiply your results, and gain an unfair advantage over your competitors.
5. The biggest unexpected challenge she experienced over the last year and what she learned from it.
6. The one common myth about being a personal brand entrepreneur that Kelly Baader wants to debunk.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Kelly Baader

https://kellybaader.com

https://www.instagram.com/kellybaader

https://www.powerofoneframework.com