Category: Podcast

Lauren’s guest on this episode is Kate Erickson.

Kate has created a well-known personal brand business as the co-author of a transformative journal and community, being a genius systems and workflow expert, a podcaster, and through her and John Lee Dumas’, life-changing, high-end live mastermind weekends.

Kate is the engine at Entrepreneurs on Fire, an award-winning podcast where John Lee Dumas interviews inspiring entrepreneurs who are truly on fire. She also hosts the podcast Ditch Busy and is the co-author of the podcast journal Idea to Launch in 50 Days.

Kate shared her event workflow template with us HERE:

http://bit.ly/katesworkflow

In this episode, you’ll hear:

1. How Lauren and Kate met.
2. Kate’s background and why she pursued entrepreneurship and failed at her first attempt at owning a business.
3. How John Lee Dumas and Kate Erickson started a thriving business.
4. The types of events Kate hosts.
5. How the mastermind events Kate & JLD host are brainstormed.
6. How she creates a sense of intimacy with her mastermind weekends.
7. Kate’s workflow process and why she doesn’t hire an event planner.
8. What she does to maximize productivity at her mastermind events.
9. Some important lessons she’s learned from producing these events.
10. What Kate does to prepare for her events before they occur.
11. Why it’s so important for people to have in-person experiences together.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Kate Erickson:

Instagram.com/katelerickson

eofire.com

Check out this episode!

In Lauren’s latest solo episode, she outlines how she was invited to speak on stages, summits, podcast interviews, and masterclasses. Initially, it was a goal … and then she got to work on making it happen.

In this episode, you’ll hear:

1. Where some of Lauren’s most recent appearances were and who they were with.
2. How Lauren gets in front of audiences without losing sight of who she is and how she does things.
3. Make friends without expectations. Real relationships cannot be forced.
4. Why you should create relationships that are aligned with you and aligned with your values. Lauren created these genuine friendships and business relationships with people she actually cared about.
5. How she showed gratitude online and developed relationships as a peer. 
6. Why she took photos of speakers on stage and sent them to those speakers with no strings attached.
7. How Lauren networked at every networking event she could just to be familiar to people.
8. Why you should never underestimate people and their relationship with their audience.
9. The power that comes from writing down a goal and telling people about it. Make the goal tangible.
10. Slip your goal into conversations with people you trust without expectation and with confidence.
11. What you can do to make yourself recommendable.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Check out this episode!

Lauren welcomes her friend Travis Chappell, who is the founder of Guestio, new software that connects high-level guests with high-level content creators.

Travis is also the host of the top-rated show, Build Your Network. In addition to being featured in Entrepreneur, NASDAQ, Yahoo! Finance, and ReadWrite, Travis has also been featured in Forbes as a Top 10 podcast that will change your life alongside Joe Rogan, Gary Vaynerchuk, Tim Ferriss, and others.

In this episode, you’ll hear:

1. How Travis met Lauren.
2. Travis shares the details of his Build Your Network Live conference and who the event was built for.
3. Why the event was live versus virtual.
4. How Travis created intentional opportunities for people to connect with one another at his event.
5. How his Facebook group community has fed the success of his brand.
6. Automation sometimes creates fake relationships rather than authentic ones, and providing opportunities for real relationships helps breed success.
7. What Travis believes creates monetization when it comes to events.
8. How Travis’ online community ties into his live events.
9. Why starting with a podcast can lead to building an incredible audience.
10. Setting goals that are astronomically high vs setting a realistic goal that you can push to achieve.
11. How having personal relationships with his event’s speakers enabled him to ask them to speak.
12. Travis shares the number one lesson he learned from putting on a live event.
13. What the future of Build Your Network Live is.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Travis Chappell

travischappell.com

Check out this episode!

In this episode, Lauren welcomes Reggie Rivers, who built his personal brand on the platform of fundraising.

After a career in the NFL and journalism, Reggie decided his passion was helping purposeful organizations raise money. Reggie is a former NFL running back who played six seasons for the Denver Broncos. Later, he discovered his true love in life: serving as an auctioneer at charity galas to help nonprofits achieve their fundraising goals.

He created The Gala Team, The Virtual Gala Team, and Auction Fundraising Academy out of his love for nonprofit fundraising success and continues to grow the impact these businesses have on the community year after year, one event at a time.

In this episode, you’ll hear:

1. How Lauren and Reggie Rivers were introduced.
2. His NFL football and journalism background.
3. How The Gala Team was founded.
4. The psychology of creating team-mentality with your audience.
5. The way Reggie trains his auctioneers to make people feel like they’re working as a team for a great cause.
6. What Reggie did to rapidly change gears in order to continue fundraising auctions during an ongoing pandemic.
7. How to create an event that doesn’t look like a typical virtual event and make your fundraising events stand out.
8. Why most nonprofits can benefit from virtual events.
9. What makes perfectionism a killer when it comes to planning.
10. How Reggie is addressing the pandemic during his virtual events.
11. The two tips Reggie would give to struggling nonprofits.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Reggie Rivers

thegalateam.com

Check out this episode!

This is a follow-up episode with Chris Ducker, the UK’s leading personal brand entrepreneur. He’s created the UK’s biggest and best personal branding conference.

Chris is a serial entrepreneur and the author of the book Virtual Freedom and more recently, the book The Rise of the Youpreneur. He’s based in England and owns and operates several businesses with over 400 full-time employees internationally. Chris is a business mentor, a keynote speaker, podcaster, blogger, as well as founder of Youpreneur.com and the annual Youpreneur Summit, which is held in London, UK each November.

This is part two of a two-part series with Chris. If you haven’t heard part one, you can listen here.

In this episode, you’ll hear:

1. How Chris had to pivot when his biggest excitement–the Youpreneur Summit–could not be held as originally planned.
2. Why the event was almost canceled and then went virtual.
3. What happened when sales for the virtual conference didn’t justify continuing on.
4. How the Youpreneur Summit being canceled, allowed Chris time to focus.
5. How adaptability and business acumen contributed to making a painful–but correct–decisions.
6. What piece of advice Chris would offer to help people think about the future.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Chris Ducker

https://youpreneur.com/

https://www.youtube.com/user/chrisducker

Check out this episode!

This is PART ONE! This episode was recorded in the spring with Chris Ducker, the UK’s leading personal brand entrepreneur. He’s created the UK’s biggest and best personal branding conference.

Chris is a serial entrepreneur and the author of the book Virtual Freedom and more recently, the book The Rise of the Youpreneur. He’s based in England and owns and operates several businesses with over 400 full-time employees internationally. Chris is a business mentor, a keynote speaker, podcaster, blogger, as well as founder of Youpreneur.com and the annual Youpreneur Summit, which is held in London, UK each November.

If not for the ongoing coronavirus pandemic, the Youpreneur Summit would be happening right now, this week! It is the UK’s most successful conference and welcomes around 350 people each year who are leaders in their industries.

In this episode, you’ll hear:

1. How the Youpreneur Summit evolved.
2. Who the attendees are.
3. The ins and outs of how Chris put his conference together.
4. How the marketing and monetization of the conference happens.
5. Why Chris set up mastermind elements and cabaret-style seating for his event.
6. How he creates monetization opportunities within a pitch-free event.
7. Why adding a personal touch (P-to-P–people-to-people) has helped bring attendees to Youpreneur.
8. How Chris creates opportunities for social media during the conference.
9. Chris’ advice for organizing a smooth event.
10. What preparing for the event looks like on a personal level as well a professional level.
11. Why he believes face-to-face interaction is so important.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

Connect with Chris Ducker

https://youpreneur.com/

https://www.youtube.com/user/chrisducker

Check out this episode!

What a year this has been!

Welcome to the very first episode of my rebranded podcast. This podcast used to be called The Business Event Playbook Podcast and now it is changing to the Real Personal Branding Podcast. Don’t worry, the older episodes won’t go away, but I can’t wait to tell you more about my new direction.

I started the year with my new podcast about the LIVE business event space and the thought-leaders behind the events—  and I found as I was talking to these inspiring entrepreneurs, what thrilled me was the different *platforms* they used to build their profitable personal brands.

What do I mean by platforms? Some use events. Some use podcasts. Some use YouTube. Some use their blogs. Some use the stage. Some use their book launches. I love it all and the amount of episodes with incredible guests I have yet to release ABOUT the business event space is kind of mind-blowing… This theme is not going away but rather being improved as we dig much deeper into personal branding.

You will learn more about me through the context of this show but I am a marketing strategist for leaders, coaches, and entrepreneurs, I also own a brick and mortar record store with my husband in Rockford IL. It’s a unique story which is why it is my vision to not only tell the other unique stories of fellow entrepreneurs but to pull out tactical starting points for you and begin cultivating your own personal brand to become a leader in your community, whether that be an online community or local community.

The Real Personal Branding podcast with Lauren V Davis is your VIP access to thought-leaders, speakers, authors, coaches and the secrets behind how they built their personal brand businesses.

I believe the unescapable magic power you have in your business starts with your relationships first, and then your communication through marketing as the foundation of your personal brand.

I want you to build a profitable personal brand that shows up optimally for your people. Your personal brand and the platform you use to build it, is an essential tool to your personal development and success of your business.

For entrepreneurs who want to build their audience and leadership, there is no better way than through building and marketing your relationship-driven personal brand.

Find me here: https://www.instagram.com/ldaviscreative

Check out this episode!

Marissa Nehlsen joins Lauren on the podcast for a chat about living life rich in every way. Marissa is all about making money work for you–one of Lauren’s most popular podcast topics.

Lauren asks Marissa to tell the story of her journey into entrepreneurship.

Lauren and Marissa talk about empowering women who empower others. She wants to speak strategy into them as well as give them practical steps to get to the next level.

Marissa tells Lauren about the workshops she offers and that she believes in great value. She teaches strategies like not losing money on line 28 of your tax return. One thing you should ask yourself as well is, “Are you working on the business, or are you working in the business?”

With workshops, Marissa says that people will follow up and follow through when they pay you for what they’re getting. The first question she asks in a workshop room is, “What am I here to learn? What are they here to learn? What will be the most impactful things?”

Prior to setting up a workshop or building a workshop, Marissa advises you to ask the question, “What problem am I uniquely qualified to solve for these participants?”

Lauren explains to Marissa that she runs into a lot of people who don’t know what they are uniquely qualified to solve. Marissa tells Lauren that you turn passion into profit. What sets your soul on fire?

Lauren and Marissa chat about knowing your value and charging what you’re worth.

Lauren wants to know what Marissa does for herself before an event.

For her last question, Lauren asks if Marissa thinks live events are more meaningful than virtual events and why. Marissa loves live events and believes you can do them virtually, but you have to be more strategic with the setting and experience.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

Bitly.com/beppodcast

Connect with Marissa Nehlsen

“Live Life Rich”

marisanehlsen.com

Check out this episode!

Lauren welcomes Sigrun Gudjonsdottir, who created The Selfmade Summit conference for 7-figure female entrepreneurs. Sigrun is also the leading business mentor for female online entrepreneurs, a TEDx speaker, and the host of “The Sigrun Show” podcast.

Sigrun’s event, The Selfmade Summit, is planned for 2021. She tells the story of how this event came to be and what The Selfmade Summit is all about. Sigrun began with hosting weekend retreats, which eventually grew into larger events.

Sigrun explains to Lauren that if you want to have an impact beyond your bubble, a proper conference is a way to do that. The smaller events built the foundation to host larger events.

Lauren and Sigrun talk about Gary Vaynerchuk and how Sigrun invited him to speak at her conference. Sigrun had no event planned but booked her first speaker.

Lauren and Sigrun discuss how Iceland became Sigrun’s event location, and Lauren asks her to describe the conference and who the speakers are. They chat about the venue for the event, and Sigrun says when she chose the dates, she came up with, “Put the date on your dream. The rest is logistics.”

Sigrun struggled to come up with a concept for the conference. In hindsight, it was clear what it needed to be. She created criteria that all the speakers had to have made $1 million in their business per year.

Everything was planned for The Selfmade Summit in June 2020, and then COVID-19 happened. Lauren asks Sigrun to tell her about how she changed gears. She didn’t believe a virtual event was enough, so Sigrun moved the event to 2021 instead. She also asked her speakers to do virtual events as well.

Lauren and Sigrun ponder what the world may look like a year from now. Lauren wants to know if virtual events will ever replace live, in-person events. Sigrun gives her take on this.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

Bitly.com/beppodcast

Connect with Sigrun Gudjonsdottir

“The Sigrun Show”

Sigrun.com

Resource mentioned in the episode:

The Selfmade Summit

Check out this episode!

Lauren welcomes guest and monetizing queen, Jenny Levine Finke, founder of the Denver Bloggers Club.

Jenny has planned more than 50 events in the last three years, including her flagship blogger and influencer conference called the Fuel Your Influence (FYI) Conference. Jenny has also created a huge, engaged Instagram community in addition to her blog, “Good For You Gluten-Free,” which has more than 100,000 unique visitors every month. She knows the power of monetizing your community the right way.

Diagnosed in her mid-30s with celiac disease, Jenny returned to school and started her blog, “Good For You Gluten-Free.” Eventually, she formed the Denver Bloggers Club.

The Fuel Your Influence Conference began so that brands and bloggers and influencers could all interact together. She planned events around topics she wanted to learn more about.

It started in 2018 and became known for its epic goodie bags. Lauren and Jenny discuss the origins of the goodie bags and talk about monetizing models for this year’s conference.

Lauren and Jenny talk about how Jenny uses social media strategically. specifically, building traffic SEO strategy, and the Pinterest powerhouse. They also discuss how social media positions you as a thought leader and a resource to the community you serve.

Jenny discusses collaboration with Lauren and how difficult it can be to get other entrepreneurs to share their information, leading her to create this conference.

Lauren shares a piece of advice a friend gave her about her business and competition. Her friend said, “There is enough business to go around. If you stop worrying about it, you’ll never worry about it again.”

Jenny and Lauren speak about the COVID-19 pandemic and how virtual events are replacing in-person events. Jenny says it’s challenging and explains why in-person events will bounce back.

One of the lessons of COVID-19, Jenny says, is learning how to diversify your business and the ways that you get people to support your business. The pandemic has taught her how to diversify her content, income, and the way she is delivering her services and content.

Connect with LVD here:
IG: @ldaviscreative
Bitly.com/beppodcast

Connect with Jenny Here
@goodforyouglutenfree

The FYI Conference is going virtual this year: fyiconference.com 

Check out this episode!