Month: November 2020

This is a follow-up episode with Chris Ducker, the UK’s leading personal brand entrepreneur. He’s created the UK’s biggest and best personal branding conference.

Chris is a serial entrepreneur and the author of the book Virtual Freedom and more recently, the book The Rise of the Youpreneur. He’s based in England and owns and operates several businesses with over 400 full-time employees internationally. Chris is a business mentor, a keynote speaker, podcaster, blogger, as well as founder of Youpreneur.com and the annual Youpreneur Summit, which is held in London, UK each November.

This is part two of a two-part series with Chris. If you haven’t heard part one, you can listen here.

In this episode, you’ll hear:

1. How Chris had to pivot when his biggest excitement–the Youpreneur Summit–could not be held as originally planned.
2. Why the event was almost canceled and then went virtual.
3. What happened when sales for the virtual conference didn’t justify continuing on.
4. How the Youpreneur Summit being canceled, allowed Chris time to focus.
5. How adaptability and business acumen contributed to making a painful–but correct–decisions.
6. What piece of advice Chris would offer to help people think about the future.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Chris Ducker

https://youpreneur.com/

https://www.youtube.com/user/chrisducker

Check out this episode!

This is PART ONE! This episode was recorded in the spring with Chris Ducker, the UK’s leading personal brand entrepreneur. He’s created the UK’s biggest and best personal branding conference.

Chris is a serial entrepreneur and the author of the book Virtual Freedom and more recently, the book The Rise of the Youpreneur. He’s based in England and owns and operates several businesses with over 400 full-time employees internationally. Chris is a business mentor, a keynote speaker, podcaster, blogger, as well as founder of Youpreneur.com and the annual Youpreneur Summit, which is held in London, UK each November.

If not for the ongoing coronavirus pandemic, the Youpreneur Summit would be happening right now, this week! It is the UK’s most successful conference and welcomes around 350 people each year who are leaders in their industries.

In this episode, you’ll hear:

1. How the Youpreneur Summit evolved.
2. Who the attendees are.
3. The ins and outs of how Chris put his conference together.
4. How the marketing and monetization of the conference happens.
5. Why Chris set up mastermind elements and cabaret-style seating for his event.
6. How he creates monetization opportunities within a pitch-free event.
7. Why adding a personal touch (P-to-P–people-to-people) has helped bring attendees to Youpreneur.
8. How Chris creates opportunities for social media during the conference.
9. Chris’ advice for organizing a smooth event.
10. What preparing for the event looks like on a personal level as well a professional level.
11. Why he believes face-to-face interaction is so important.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

Connect with Chris Ducker

https://youpreneur.com/

https://www.youtube.com/user/chrisducker

Check out this episode!

What a year this has been!

Welcome to the very first episode of my rebranded podcast. This podcast used to be called The Business Event Playbook Podcast and now it is changing to the Real Personal Branding Podcast. Don’t worry, the older episodes won’t go away, but I can’t wait to tell you more about my new direction.

I started the year with my new podcast about the LIVE business event space and the thought-leaders behind the events—  and I found as I was talking to these inspiring entrepreneurs, what thrilled me was the different *platforms* they used to build their profitable personal brands.

What do I mean by platforms? Some use events. Some use podcasts. Some use YouTube. Some use their blogs. Some use the stage. Some use their book launches. I love it all and the amount of episodes with incredible guests I have yet to release ABOUT the business event space is kind of mind-blowing… This theme is not going away but rather being improved as we dig much deeper into personal branding.

You will learn more about me through the context of this show but I am a marketing strategist for leaders, coaches, and entrepreneurs, I also own a brick and mortar record store with my husband in Rockford IL. It’s a unique story which is why it is my vision to not only tell the other unique stories of fellow entrepreneurs but to pull out tactical starting points for you and begin cultivating your own personal brand to become a leader in your community, whether that be an online community or local community.

The Real Personal Branding podcast with Lauren V Davis is your VIP access to thought-leaders, speakers, authors, coaches and the secrets behind how they built their personal brand businesses.

I believe the unescapable magic power you have in your business starts with your relationships first, and then your communication through marketing as the foundation of your personal brand.

I want you to build a profitable personal brand that shows up optimally for your people. Your personal brand and the platform you use to build it, is an essential tool to your personal development and success of your business.

For entrepreneurs who want to build their audience and leadership, there is no better way than through building and marketing your relationship-driven personal brand.

Find me here: https://www.instagram.com/ldaviscreative

Check out this episode!