What The Heck is Happening with this Podcast?

What a year this has been!

Welcome to the very first episode of my rebranded podcast. This podcast used to be called The Business Event Playbook Podcast and now it is changing to the Real Personal Branding Podcast. Don't worry, the older episodes won't go away, but I can't wait to tell you more about my new direction.


I started the year with my new podcast about the LIVE business event space and the thought-leaders behind the events—  and I found as I was talking to these inspiring entrepreneurs, what thrilled me was the different *platforms* they used to build their profitable personal brands.


What do I mean by platforms? Some use events. Some use podcasts. Some use YouTube. Some use their blogs. Some use the stage. Some use their book launches. I love it all and the amount of episodes with incredible guests I have yet to release ABOUT the business event space is kind of mind-blowing… This theme is not going away but rather being improved as we dig much deeper into personal branding.


You will learn more about me through the context of this show but I am a marketing strategist for leaders, coaches, and entrepreneurs, I also own a brick and mortar record store with my husband in Rockford IL. It's a unique story which is why it is my vision to not only tell the other unique stories of fellow entrepreneurs but to pull out tactical starting points for you and begin cultivating your own personal brand to become a leader in your community, whether that be an online community or local community.


The Real Personal Branding podcast with Lauren V Davis is your VIP access to thought-leaders, speakers, authors, coaches and the secrets behind how they built their personal brand businesses.


I believe the unescapable magic power you have in your business starts with your relationships first, and then your communication through marketing as the foundation of your personal brand.

I want you to build a profitable personal brand that shows up optimally for your people. Your personal brand and the platform you use to build it, is an essential tool to your personal development and success of your business.

For entrepreneurs who want to build their audience and leadership, there is no better way than through building and marketing your relationship-driven personal brand.

Find me here:


Check out this episode!


Build a Professional Speaking Career in Corporate with Andy Storch
On today’s episode of the REAL Personal Branding podcast, Lauren interviews her friend Andy Storch. Andy is an author, keynote speaker, community builder, and podcast host. His book, Own Your Career, Own Your Life, helps corporate professionals stop drifting and take control of their futures. Andy regularly speaks inside organizations to teach and inspire employees […]
My Airport Tradition
In this episode of the REAL Personal Branding podcast, Lauren shares how valuable personal traditions and celebrations can be to our well-being.  Growing up, Lauren saw the joy created by honoring traditions like making summer solstice cheese and enjoying her grandpa's homemade “red drink.” After becoming an adult and starting businesses, she became consumed by […]
How to Self-Publish A Best-Selling Book with Valerie Morris
Today’s episode of the REAL Personal Branding podcast features Valerie Morris. Valerie is a digital marketing strategist, speaker, podcaster, and author. Her special focus is on book marketing and launches, and when she’s not plugged in, you’ll find her running her hobby goat farm, working on artistic projects, and hanging out with her family. Lauren […]
Realistic Timeline of Profiting from my Business
When you hear someone on a podcast or a speaking event say, “I 10x-ed my business nearly overnight,” do your lie detector alarms go off? If they don’t, they probably should. On this episode of the Real Personal Branding podcast, Lauren gets real about how long it takes most business owners to build a successful […]