Month: January 2024

On today’s episode of the REAL Personal Branding podcast, Lauren sits down with New York City-based online fitness coach Laura Girard. Laura is a multi-certified personal trainer, co-host of the Fit Literate podcast, and founder of The Energy Academy – a global virtual fitness studio where she’s helped over 200 people keep their bodies moving since March 2020. She is passionate about harnessing the connective power of social media to create community and start conversations about growth, self-compassion, and the messy business of babysitting yourself.

During their conversation, Lauren and Laura unpack how she found a passion for building a personal training business during the pandemic. That discovery began from a place of fear and a need to support herself and transitioned into a business Laura wanted to sustain and found purpose in. They also discuss the struggle to have confidence in your accomplishments, such as the global brand Laura is establishing.

As they continue exploring Laura’s personal brand and what it took to build the business, Laura explains how connecting with others experiencing loss online helped her cope with grief when she lost her mom in 2020. Creating balance in her life is crucial, and putting daily “non-negotiables” into her routine are just some of the things Lauren and Laura chat about. 

Laura Girard’s path to success as a brand began out of necessity, but today, she’s proof of what you can accomplish through authenticity, hard work, and maintaining boundaries.

Connect with Lauren V. Davis here:

Retreat: go.mollygrisham.com/retreat

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Laura Girard here:

www.instagram.com/laura.girard

www.tiktok.com/@lcgirard

www.youtube.com/@laura.girard

What social media metrics should I measure?
How can I make people watch my videos longer?
What risks are worth taking in my business?
Am I afraid of failure or success?

If you’ve ever asked yourself this question, this episode is for you! 

Today, on the Real Personal Branding podcast, Lauren welcomes guest and content marketing strategist,  Stephanie Llewellyn.

Stephanie is the founder of The Social Vine and in this episode, Stephanie shares her accidental journey of building a personal brand during the pandemic and how it now provides personal branding consulting for top beauty industry businesses. Lauren and Stephanie explore the importance of distinguishing between looking successful and being successful, understanding that success may not always appear lavish on the surface.

You’ll also hear Lauren and Stephanie delve into their own experiences of building personal brands and highlight the significance of cultivating genuine connections with followers, shifting the focus away from follower count and analytics. They explore the power of reframing failure and embracing risks as catalysts for business growth.

You’ll hear Stephanie Llewellyn’s recommendations for personal brand creation, starting by identifying what is important to share and setting clear content expectations, emphasizing the value of setting boundaries and curating social media feeds to ensure an authentic and engaging online presence.

They share tips for creating impactful social media content, such as utilizing visual hooks, mastering video editing, and infusing personality and authenticity.

Lauren and Stephanie challenge the common belief that a team can be 100% neccessary for business success and briefly touch on neurodivergence and its impact on personal and professional lives.

Stephanie finds liberation in realizing that ADHD can be a trauma response rather than a permanent diagnosis. Finally, you’ll hear the evolving challenges of managing burnout and shutting down despite an ability to multitask.

You won’t want to miss Stephanie’s insights into what makes a personal brand unique and how to set yourself apart.

Connect with Lauren V. Davis here:

Join me at my retreat for women: go.mollygrisham.com/retreat

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Stephanie Llewellyn here:

LinkedIn: linkedin.com/in/stephaniellewellyn

Instagram: instagram.com/thecoolmomceo

TikTok: www.tiktok.com/@coolmomceo

In today’s REAL PERSONAL BRANDING podcast, Lauren teams up with the founders of ATOMICON, Andrew and Pete, to discuss how to craft a magnetic and memorable speaking business. ATOMICON is the UK’s largest marketing conference. What you may find interesting is that this interview was live-streamed to Andrew and Pete’s Facebook group–meaning anything could happen.

Lauren, Andrew, and Pete want you to know what it takes to become a speaker with major impact and influence–and that you are not alone. Andrew and Pete share how they started speaking locally at networking events to gain experience before they were finally invited to speak at Social Media Marketing World, a 5,000+ person event. You’ll hear how to leverage speaking at a big event for bigger pay, find speaking opportunities, accept feedback, and pitch the right audiences for your topics.

You’ll also hear the steps Andrew and Pete took to build their conference, why workshops offer more opportunities for interactivity, and what makes Lauren’s workshop a great opportunity for hands-on practice and feedback.

Connect with Lauren V. Davis here:

Book a call with me: bit.ly/callwithlaurendavis

Borrow my brain: bit.ly/borrowlaurensbrain

instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Andrew and Pete here:

Website: www.andrewandpete.com

ATOMICON: atomic.site/atomicon