Month: June 2021

Today’s guest is Breonna Queen. She is a go-to when Lauren wants to learn more about video. She teaches video but has also built her entire personal brand on the platform. In this episode, you’ll learn how to get comfortable showing up on video, what to do to grow your YouTube viewers on the granular level, and how Breonna repurposes one video into several pieces of content and creates all of her content for months within a two-hour video shoot.

In this episode, you’ll hear:

1. How Breonna Queen transitioned from social media management to video production.
2. Why you need to create content that allows your audience to see you as a problem solver.
3. The top three reasons people avoid being on video and how to overcome your fear of it.
4. Popular does not equal profitable and what you can do to increase visibility, create sales, and break through the noise.
5. How you can intentionally repurpose content and video on different platforms and some of the tricks Breonna Queen uses to work smarter instead of harder.
6. The one thing you can do to organically grow your audience and serve them well.
7. Why you need to be consistent and strategic with all of your content.
8. Breonna Queen’s best practices for creating video content that works.
9. How you can battle a negative mindset and why you should be intentional about who you follow.
10. Her biggest business surprise in the past year.
11. The video myths she most wants to be debunked.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Breonna Queen

youtube.com/breonnaqueen

instagram.com/breonnaqueen/

breonnaqueen.com/subscribe-to-podcast/

breonnaqueen.com

Check out this episode!

Devin Marks is the leading TED-style speaking coach in the U.S. He’s called the TED Talk whisperer by clients and media outlets, and he has trained hundreds, including Harvard’s Dr. Robert Waldinger for his breakaway TED Talk “What makes a good life?” That TED Talk now has 35 million+ views. The spread worthy ideas of Devin Marks’ clients are catalytic with hundreds of millions of worldwide views.

In this episode, Devin Marks and Lauren break down how to craft your statement and how to get started if you really dream of creating a viral and epic TED Talk.

In this episode, you’ll hear:

1. Devin Marks’ story and how he became the TED Talk whisperer.
2. The first step you need to take as a speaker to get on more stages.
3. How to make a speaking idea TED-worthy.
4. Why imposter syndrome is a common theme among speakers and how to overcome it.
5. Who experiences stage fright and how to manage it.
6. The steps you can take right now to get closer to giving your own TED Talk.
7. How COVID-19 changed the direction of Devin Marks’ business.
8. How you can apply the TED-style three factors to your business or career today.
9. What surprised him in the last three to six months and what he learned from it.
10. The free resource from Devin Marks you can download and apply to your communication methods.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Devin Marks

http://connecttocompelnow.com

Check out this episode!

Kelly Baader was born in Taiwan and has relocated seven times in the last 17 years. Today, she resides in Switzerland and tells Lauren in this interview that she has a “messed-up” accent, but Kelly Baader’s accent is a big part of her story. Her unwillingness to concede to the limits and barriers put in front of her is motivating. She comes from a humble background and had to overcome insurmountable odds to achieve the success that she enjoys today.

Kelly Baader is a renowned digital sales and marketing strategist. She’s a mentor to emerging online entrepreneurs, author of an Amazon bestseller, founder of The Power of One Framework, and host of the “Christian CEO Podcast.” Previously, she was a senior executive of luxury global hotel groups and membership clubs and led thriving sales and marketing functions, becoming one of the top income earners before diving headfirst into entrepreneurship. Kelly Baader is now the CEO of her own company and on a mission to empower coaches and purpose-driven entrepreneurs to design profitable businesses that make impactful changes in the world.

In this episode, you’ll hear:

1. How Lauren met Kelly Baader and what they have in common.
2. Her origin story and how she overcame the odds stacked against her to become the success she is today, and how you can overcome odds too.
3. What Kelly Baader did to adapt her personal brand in 2020 to help entrepreneurs and high-achievers move through it.
4. How you can use Kelly Baader’s The Power of One Framework and why it is the fastest way to master your focus, multiply your results, and gain an unfair advantage over your competitors.
5. The biggest unexpected challenge she experienced over the last year and what she learned from it.
6. The one common myth about being a personal brand entrepreneur that Kelly Baader wants to debunk.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

Connect with Kelly Baader

https://kellybaader.com

https://www.instagram.com/kellybaader

https://www.powerofoneframework.com

Today on The Real Personal Branding Podcast, Lauren welcomes guest Brooke Sellas. Brooke Sellas is the founder and CEO of B Squared Media, an award-winning, done-for-you social media management, advertising, and customer care agency. She’s also the co-host of the top-rated The Marketing Companion podcast with marketing legend Mark Schaefer. Her marketing mantra is, “Think conversation, not campaign,” which is all about social communication.

Brooke Sellas’s passion is social-first customer care, and in this episode, she shares with Lauren’s listeners what this means. They discuss what social listening means, how to proactively solve the needs of your audience instead of reacting, and how psychology plays a huge role in the decisions people make about supporting your brand.

In this episode, you’ll hear:

1. What Brooke Sellas’ company does and how she landed in her industry.
2. Why you should be using social listening in your business and how it can help you gather social intelligence and join those conversations before a purchase occurs.
3. Some simple ways you can begin using social listening in your business and what to do with that information.
4. The biggest challenge small businesses are facing on social media and how Brooke Sellas is addressing it.
5. How you can use the psychology of the online space to connect with your customers and where to draw the line.
6. Why you should document everything and put processes in place for your business operation if you want to scale it.
7. Her best practices for documenting your processes and how to apply them to your business.
8. Why Brooke Sellas is excited about customer care and why it’s needed now more than ever.

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

Connect with Brooke Sellas

bsquared.media/

twitter.com/BrookeSellas

instagram.com/brookesellas

bsquared.media/customer-care-quiz

Check out this episode!