THE REAL PERSONAL BRANDING PODCAST

Brooke Sellas: Think Conversations, Not Campaigns


Today on The Real Personal Branding Podcast, Lauren welcomes guest Brooke Sellas. Brooke Sellas is the founder and CEO of B Squared Media, an award-winning, done-for-you social media management, advertising, and customer care agency. She's also the co-host of the top-rated The Marketing Companion podcast with marketing legend Mark Schaefer. Her marketing mantra is, "Think conversation, not campaign," which is all about social communication.

 

Brooke Sellas's passion is social-first customer care, and in this episode, she shares with Lauren's listeners what this means. They discuss what social listening means, how to proactively solve the needs of your audience instead of reacting, and how psychology plays a huge role in the decisions people make about supporting your brand.

 

In this episode, you'll hear:

 

  1. What Brooke Sellas' company does and how she landed in her industry.
  2. Why you should be using social listening in your business and how it can help you gather social intelligence and join those conversations before a purchase occurs.
  3. Some simple ways you can begin using social listening in your business and what to do with that information.
  4. The biggest challenge small businesses are facing on social media and how Brooke Sellas is addressing it.
  5. How you can use the psychology of the online space to connect with your customers and where to draw the line.
  6. Why you should document everything and put processes in place for your business operation if you want to scale it.
  7. Her best practices for documenting your processes and how to apply them to your business.
  8. Why Brooke Sellas is excited about customer care and why it's needed now more than ever.

 

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

facebook.com/groups/understandsocialmedia

bit.ly/rpbpodcast

 

Connect with Brooke Sellas

bsquared.media/

twitter.com/BrookeSellas

instagram.com/brookesellas

bsquared.media/customer-care-quiz

Check out this episode!


MORE RECENT EPISODES

Lauren V. Davis is Interviewed by Travis Chappell for the Travis Makes Money Podcast
On today’s REAL Personal Branding podcast, Lauren shares a special replay of her guest appearance on the Travis Makes Money podcast with her longtime friend, Travis Chappell. During their candid conversation, Lauren opens up about her journey from selling rocks as a kid to running a brick-and-mortar record store and ultimately growing a thriving personal […]
Optimize Your Speaking Opportunities (Paid or Free, Big or Small)
If you’ve ever wondered whether speaking at an unpaid event is worth it—or how to make the most of every speaking opportunity—this solo episode is for you. Lauren breaks down a framework she’s developed after speaking at (and attending) more than 100 events and hosting conferences herself. She explains why viewing gigs through a simple […]
You Only Die Once: How to Make It to the End With No Regrets With Best-Selling Author Jodi Wellman
On today’s REAL Personal Branding podcast, Lauren interviews Jodi Wellman, founder of 4000 Mondays, speaker, author, and assistant instructor in the Master of Applied Positive Psychology program at the University of Pennsylvania. Jodi’s TEDx talk, “How Death Can Bring You Back to Life,” has more than 1.3 million views, and her new book, You Only […]
Turn a Niche Creative Passion into a Thriving Business and Community with Quynh Nguyen – Author of the New Art of Paper Flowers
In today’s episode of the REAL Personal Branding podcast, Lauren welcomes Quynh Nguyen, the paper artist behind the brand Pink and Posey, who transformed her creative passion into a thriving business and personal brand. Lauren and Quynh explore Quynh’s background, learn how she turned paper flower making into a full-fledged business, and share insights on […]