THE REAL PERSONAL BRANDING PODCAST

How Andy Storch Sold-Out His Event Despite Wild-Fires, Schedule Changes, and Incredible Challenges

Andy Storch and I at Talent Development Think Tank in Sonoma County California.

 

“Wildfires. Tons of them... all over Sonoma County... I think we are going to have to cancel (the conference - Talent Development Think Tank).” Andy said in November... with far less panic than I would have.

In the next couple of weeks, I watched him and Bennett calmly cancel and postpone their high-end talent development and HR conference they had been planning all year, that had been highlighted as one of the top entrepreneurship events to attend in 2019 in Entrepreneur Mag and Forbes, and that I was literally already packing for!

I was going to be the social media strategist for the entire week’s event.

I was in London with Andy at Chris Ducker’s Youpreneur.com conference (another one of my favorites) a few weeks later and Andy was stepping away quietly from our group to make phone calls to re-arrange the new iteration of the event, again without drama, and again with this intense sense of positivity and calm.

I just watch this guy with admiration. To say I was impressed would be an understatement.

Fast forward a few more months to the event. (They postponed from November to January) and I can honestly say it’s one of the most well-done events I’ve ever been to, let alone worked with, and I was like.... how is this possible?

You'll find out how Andy and Bennett got through wildfires, evacuations, illness, and a number of other catastrophic happenings to pull off one of the nicest events I’ve ever been to.

Here is a link to a well-written outline and explanation of how Andy and Bennett worked together to create this event:

https://www.linkedin.com/pulse/how-host-successful-live-conference-event-andy-storch/

 

Follow Andy on Instagram and Linkedin:

https://www.instagram.com/andy_storch/

https://www.linkedin.com/in/andystorch/

 

Connect with me on Instagram:

https://www.instagram.com/ldaviscreative


MORE RECENT EPISODES

Breonna Queen: Leverage Online Video and Build Your On-Camera Confidence
Today's guest is Breonna Queen. She is a go-to when Lauren wants to learn more about video. She teaches video but has also built her entire personal brand on the platform. In this episode, you'll learn how to get comfortable showing up on video, what to do to grow your YouTube viewers on the granular […]
Devin Marks: Craft Your Viral TED Talk with the TED Talk Whisperer
Devin Marks is the leading TED-style speaking coach in the U.S. He's called the TED Talk whisperer by clients and media outlets, and he has trained hundreds, including Harvard's Dr. Robert Waldinger for his breakaway TED Talk "What makes a good life?" That TED Talk now has 35 million+ views. The spread worthy ideas of […]
Kelly Baader: The Fastest Way to Master Your Focus, Multiply Your Results, and Gain an Unfair Advantage
Kelly Baader was born in Taiwan and has relocated seven times in the last 17 years. Today, she resides in Switzerland and tells Lauren in this interview that she has a “messed-up” accent, but Kelly Baader’s accent is a big part of her story. Her unwillingness to concede to the limits and barriers put in […]
Brooke Sellas: Think Conversations, Not Campaigns
Today on The Real Personal Branding Podcast, Lauren welcomes guest Brooke Sellas. Brooke Sellas is the founder and CEO of B Squared Media, an award-winning, done-for-you social media management, advertising, and customer care agency. She's also the co-host of the top-rated The Marketing Companion podcast with marketing legend Mark Schaefer. Her marketing mantra is, "Think […]