Lauren Davis Creative

THE REAL PERSONAL BRANDING PODCAST

  • admin
  • March 26, 2025
  • 2:05 pm
  • 0 comments
Hosting Unforgettable Events with Phil Mershon, Co-creator of Social Media Marketing World

On today’s REAL Personal Branding podcast, Lauren interviews Phil Mershon, the CEO of Unforgettable Experiences and the Director of Experience at Social Media Examiner, on this episode of the REAL Personal Branding podcast. Phil is an expert in creating memorable events and experiences, having accumulated over 30,000 hours of experience in event planning. He shares his journey from leading a service with his siblings and stuffed animals as a child to becoming a renowned event planner, consultant, and author.

Phil discusses his book “Unforgettable: The Art and Science of Creating Memorable Experiences” and the analogy of baking bread to explain the core elements of event planning, such as content, communication, and venue. He provides strategies for attracting the right audience, creating opportunities for connection, and delivering exceptional customer service. Phil also shares examples of innovative and memorable event elements, including incorporating unexpected performances and providing essential items for attendees. Throughout the conversation, Phil emphasizes understanding the audience's needs and creating a personalized, unforgettable experience, regardless of the event's size.

Connect with Lauren V. Davis here:

https://linktr.ee/ldaviscreative

Connect with Phil Mershon here:

https://www.linkedin.com/in/philmershon

https://www.facebook.com/phil.mershon

http://philmershon.com/bonus

https://www.amazon.com/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011

 

MORE RECENT EPISODES

How Andy Storch Sold-Out His Event Despite Wild-Fires, Schedule Changes, and Incredible Challenges
  “Wildfires. Tons of them... all over Sonoma County... I think we are going to have to cancel (the conference - Talent Development Think Tank).” Andy said in November... with far less panic than I would have. In the next couple of weeks, I watched him and Bennett calmly cancel and postpone their high-end talent development […]
LISTEN NOW
Why Jeff Goins Ended a Successful Writer’s Conference
People always say "I can't start a conference because I don't know if I can do it. What if no one shows up? What if it is bad?"   Jeff says he started this conference BECAUSE he wanted to see IF he could do it. And he DID IT, successfully, for five solid years.    […]
LISTEN NOW
Emily Leach Built Her First Conference in 100 Days
Emily Leach, believes that those working for themselves deserve the same respect, access to benefits and opportunities for growth as those working for corporations. That's why 6 years ago, she felt CALLED to create #FREECON The Freelance Conference in Austin Texas... but here is the thing... she only had 100 days to put the first […]
LISTEN NOW
How Andrew & Pete Future Proofed & Quickly Pivoted Their Large Conference During a Pandemic
  Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money.   They regularly keynote international conferences such as Social Media Marketing World and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, & […]
LISTEN NOW

Contact Me