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THE REAL PERSONAL BRANDING PODCAST

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  • November 5, 2025
  • 11:20 am
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Writing Copy that Converts and Actually Sounds Like You with Best Selling Author Laura Belgray

Want to write emails people actually open and stories that sell without feeling salesy or sounding like paragraphs of ai?

In this episode of the REAL Personal Branding Podcast, Lauren interviews award-winning copywriter, course creator, and author Laura Belgray about how conversational copywriting helps you connect, convert, and stand out online.

Laura, founder of Talking Shrimp, co-creator of “The Copy Cure,” and author of “Tough Titties,” shares her best tips for finding your authentic voice, telling better stories, and writing words that make people say, “Oh my gosh, me too.”

If you’ve ever wondered how to write email subject lines that increase open rates, storytelling techniques for entrepreneurs, or how to build a brand voice that sells without sounding fake, this episode is packed with practical insights.

Laura Belgray is the founder of Talking Shrimp, co-creator of “The Copy Cure,” and author of “Tough Titties.” She’s an award-winning copywriter who’s written for NBC, Bravo, HBO, and top online entrepreneurs, including Marie Forleo and Amy Porterfield. Laura teaches business owners how to write in their own voice so they can attract dream clients, grow their personal brands, and increase their revenue without sounding like anyone else.

In this episode:

  • How conversational copywriting connects more deeply and converts better than corporate jargon
  • Boosting email performance with subject lines that increase open rates and build curiosity
  • Transforming ordinary experiences into powerful stories using entrepreneurial storytelling techniques
  • Selling through email with confidence and authenticity, and no pushy tactics required
  • Avoiding common copywriting mistakes that weaken your message and lose your reader’s attention
  • Building trust and loyalty through authentic marketing that celebrates imperfection
  • Strengthening your brand voice so every word sounds unmistakably like you

Connect with Lauren V. Davis here:

https://linktr.ee/ldaviscreative

Connect with Laura Belgray here:

Laura’s Website: talkingshrimp.com

Buy her book: www.talkingshrimp.com/book

The Copy Cure: thecopycure.com

 

 

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