Lauren welcomes Sigrun Gudjonsdottir, who created The Selfmade Summit conference for 7-figure female entrepreneurs. Sigrun is also the leading business mentor for female online entrepreneurs, a TEDx speaker, and the host of "The Sigrun Show" podcast.
Sigrun's event, The Selfmade Summit, is planned for 2021. She tells the story of how this event came to be and what The Selfmade Summit is all about. Sigrun began with hosting weekend retreats, which eventually grew into larger events.
Sigrun explains to Lauren that if you want to have an impact beyond your bubble, a proper conference is a way to do that. The smaller events built the foundation to host larger events.
Lauren and Sigrun talk about Gary Vaynerchuk and how Sigrun invited him to speak at her conference. Sigrun had no event planned but booked her first speaker.
Lauren and Sigrun discuss how Iceland became Sigrun's event location, and Lauren asks her to describe the conference and who the speakers are. They chat about the venue for the event, and Sigrun says when she chose the dates, she came up with, "Put the date on your dream. The rest is logistics."
Sigrun struggled to come up with a concept for the conference. In hindsight, it was clear what it needed to be. She created criteria that all the speakers had to have made $1 million in their business per year.
Everything was planned for The Selfmade Summit in June 2020, and then COVID-19 happened. Lauren asks Sigrun to tell her about how she changed gears. She didn't believe a virtual event was enough, so Sigrun moved the event to 2021 instead. She also asked her speakers to do virtual events as well.
Lauren and Sigrun ponder what the world may look like a year from now. Lauren wants to know if virtual events will ever replace live, in-person events. Sigrun gives her take on this.
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