THE REAL PERSONAL BRANDING PODCAST

Jenny Levine Finke Built a Thriving Community with the FYI Conference in Denver (Plus Lessons in Monetizing)


 

Specifically, building traffic through SEO strategy, and Pinterest, Lauren V. Davis and Jenny Levine Finke talk about how Jenny uses social media strategically to monetize her event and blog.

 

Lauren welcomes guest and monetizing queen, Jenny Levine Finke, founder of the Denver Bloggers Club.

Jenny has planned more than 50 events in the last three years, including her flagship blogger and influencer conference called the Fuel Your Influence (FYI) Conference. Jenny has also created a huge, engaged Instagram community in addition to her blog, "Good For You Gluten-Free," which has more than 100,000 unique visitors every month. She knows the power of monetizing your community the right way.

Diagnosed in her mid-30s with celiac disease, Jenny returned to school and started her blog, "Good For You Gluten-Free." Eventually, she formed the Denver Bloggers Club.

The Fuel Your Influence Conference began so that brands and bloggers and influencers could all interact together. She planned events around topics she wanted to learn more about.

It started in 2018 and became known for its epic goodie bags. Lauren and Jenny discuss the origins of the goodie bags and talk about monetizing models for this year's conference.

Lauren and Jenny talk about how Jenny uses social media strategically. specifically, building traffic SEO strategy, and the Pinterest powerhouse. They also discuss how social media positions you as a thought leader and a resource to the community you serve.

Jenny discusses collaboration with Lauren and how difficult it can be to get other entrepreneurs to share their information, leading her to create this conference.

Lauren shares a piece of advice a friend gave her about her business and competition. Her friend said, "There is enough business to go around. If you stop worrying about it, you'll never worry about it again."

Jenny and Lauren speak about the COVID-19 pandemic and how virtual events are replacing in-person events. Jenny says it's challenging and explains why in-person events will bounce back.

One of the lessons of COVID-19, Jenny says, is learning how to diversify your business and the ways that you get people to support your business. The pandemic has taught her how to diversify her content, income, and the way she is delivering her services and content.

Connect with LVD here:
IG: @ldaviscreative
Bitly.com/beppodcast

 

Connect with Jenny Here
@goodforyouglutenfree

The FYI Conference is going virtual this year: fyiconference.com 

Check out this episode!


MORE RECENT EPISODES

Do You Want to Look Successful, or Be Successful? How to love social media again with Stephanie Llewellyn and Lauren V. Davis
What social media metrics should I measure?How can I make people watch my videos longer?What risks are worth taking in my business?Am I afraid of failure or success? If you've ever asked yourself this question, this episode is for you!  Today, on the Real Personal Branding podcast, Lauren welcomes guest and content marketing strategist,  Stephanie […]
Be a Fully Booked Speaker with Andrew and Pete, Founders of Atomicon, the UK’s Largest Marketing Conference
In today’s REAL PERSONAL BRANDING podcast, Lauren teams up with the founders of ATOMICON, Andrew and Pete, to discuss how to craft a magnetic and memorable speaking business. ATOMICON is the UK’s largest marketing conference. What you may find interesting is that this interview was live-streamed to Andrew and Pete’s Facebook group--meaning anything could happen. […]
Exactly How I Made a Huge Splash Relaunching My Podcast
If you were wondering how Lauren made a splash when she relaunched her podcast earlier this year, this is the episode for you. On today’s REAL PERSONAL BRANDING podcast, Lauren offers a behind-the-scenes look at the relaunch of the Real Personal Branding podcast. She managed this feat without fancy equipment or the perfect setting. She […]
Three Things Speakers Should Do 24 Hours Before Their Next Gig
In today’s REAL PERSONAL BRANDING podcast, Lauren reveals the three things speakers should do before they set foot on stage. With a tremendous amount of time working with speakers under her belt, Lauren knows what it takes to give a successful presentation. From running two conferences per year for local businesses to speaking at organizations […]