THE REAL PERSONAL BRANDING PODCAST

Danny Ozment: Secrets Behind Producing, Monetizing, and Marketing Top Podcasts


Lauren welcomes Danny Ozment to the show. Danny is the founder of Emerald City Productions in Florida, which is a podcast production company that has produced many of the top business podcasts in the world.

 

To Sign Up for More Info on Lauren and Danny's Upcoming Collaboration:

https://lauren-davis-creative.ck.page/f5ffd78e5c

 

He built a lucrative and successful personal brand on the platform of podcast production. Danny and Lauren have known each other a few years, so she's been able to see Danny's business from an angle of a three-year period blossom into 2021.

 

One of the things Lauren loves about Danny is that he's a straight shooter and doesn't sugar-coat anything.

 

In this episode, you'll hear:

 

  1. How Danny pivoted to podcasting as an audio engineer when a life event forced him to figure out how to work from home.
  2. The importance of podcast audio quality in addition to its content.
  3. What makes podcasting such a powerful medium and how it developed.
  4. Why having only 50 or 100 downloads each week does not mean it's unsuccessful.
  5. How a podcast is a part of your content strategy and can be repurposed in multiple ways.
  6. What Danny does to connect with podcast listeners and how to encourage interaction and engagement with them. Treat the podcast like you're having a conversation with someone.
  7. Three ways to monetize your podcast.
  8. Why a host's authenticity resonates with podcast listeners more than content topics and creates a community.
  9. The most common podcasting myth debunked.

 

Connect with Lauren V. Davis here:

Instagram.com/Ldaviscreative

https://www.facebook.com/groups/understandsocialmedia

Connect with Danny Ozment:

http://dannyozment.com

https://dannyozment.com/11-ways-to-monetize-your-podcast/

instagram.com/dannyozment

 

Check out this episode!


MORE RECENT EPISODES

Your Social Circle is More Important than You Think
On today’s REAL Personal Branding podcast, Lauren explores the Super-Agers phenomenon: people aged 80 and above who have the memory capabilities of those 20 to 30 years younger. Using a recent New York Times article by Dana G. Smith, Lauren shares the research that reveals some of the secrets of cognitive longevity. With many Super […]
Loving Midlife with Chip Conley (Midlife’s Branding Problem)
On today’s Real Personal Branding podcast, Lauren interviews Chip Conley about rebranding midlife and his new book, Learning to Love Midlife. After disrupting the hospitality industry twice, Chip co-founded MEA (Modern Elder Academy) in January 2018 in Baja California, Mexico. MEA is the world's first “midlife wisdom school,” with a campus opening on a 2,600-acre […]
Build a Professional Speaking Career in Corporate with Andy Storch
On today’s episode of the REAL Personal Branding podcast, Lauren interviews her friend Andy Storch. Andy is an author, keynote speaker, community builder, and podcast host. His book, Own Your Career, Own Your Life, helps corporate professionals stop drifting and take control of their futures. Andy regularly speaks inside organizations to teach and inspire employees […]
My Airport Tradition
In this episode of the REAL Personal Branding podcast, Lauren shares how valuable personal traditions and celebrations can be to our well-being.  Growing up, Lauren saw the joy created by honoring traditions like making summer solstice cheese and enjoying her grandpa's homemade “red drink.” After becoming an adult and starting businesses, she became consumed by […]